Overview
Visa operates the world’s largest retail electronic payments network and is one of the most recognized global financial services brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities.
Job Position: Marketing Manager
Job Location: Lagos
Job Description
- The Marketing Manager, reporting to West Africa Marketing Director, assists on all marketing activities required in both consumer and client marketing, Merchant, and Fintech scopes.
Job Responsibilities
Marketing Fundamental:
- Deliver in time and full from marketing initiatives, and campaign planning to execution including above-the-line and below-the-line marketing activities.
- Work very closely with creative, media, and BTL agencies, on a daily basis
- Be proactive to maintain Visa-owned digital platforms e.g. Visa official website, Facebook fan page, VMORC platform
- Work on developments and executions of Visa West Africa social plan on a monthly basis to promote the Visa brand and activities to cardholders.
- Monitor and moderate all media buy, as well as a social platform in a timely manner.
- Brand guard for all public released marketing materials according to Visa guideline
- Working closely with the regional team for research, marketing measurements, and West Africa-related collaborations
- Identify opportunities in the market through tracking key payment trends, cardholder behavior, etc., and evaluate them to create strategic recommendations for future business propositions.
- Co-ordinate and implement strategic marketing and communication plans designed to meet client marketing objectives as well as market-related objectives in support of the realization of the country scorecard.
Collaborations with the cross-functional team:
- Working closely with a cross-functional team at the country level to collaborate and deliver marketing activities.
- Partner with merchants and clients in the region in the creation of acquisition and usage campaigns, provide opportunities for banks leveraging Visa campaigns & work with both internal and external stakeholders to develop joint marketing campaigns.
- Manage client banks’ queries regarding respective marketing programs
- Work with the regional hub to stay informed for relevant information as well as to collaborate with West Africa-related subjects.
Budget management:
- Work on Forecast, Accrual, and receiving procedures for respective campaigns.
- Manage budgeting change, process, partnership contracts
- Comply with the internal processes, such as file keeping and documentation and making sure all processes in order with accuracy and completed on time
Additional information:
- The function that this individual performs is key to delivering on Visa’s strategic pillars. It forms a part of Visa’s Client engagement plans, merchant relations, Fintech partnerships, and industry stakeholder management team.
- Failure to deliver on those commitments can have a visible and pronounced impact on Visa’s revenues, reputation, and brand image, and in some cases, can expose the company to financial liability.
- Hard work, high integrity, and honesty are non-negotiable.
Job Requirements
- Bachelor’s Degree is required, MBA is a plus
- Minimum of 8 years of marketing experience, preferably from FMCG, technology, retail or banking sectors
- A team player, always with a can-do attitude, collaborative and flexible
- Proven track record and competence in marketing campaign planning and execution, covering ATL and BTL scope
- Abundant experience in digital and social media campaign planning, operation/maintaining and monitoring
- Detailed oriented in terms of time management, budgeting, and data analysis
- Great coordination skills with external, and internal stakeholders including agencies, and merchants in both country and regional levels
- Sense of ownership and being proactive
- Strong business sense and understanding of the marketing process.
How to Apply
Interested and qualified candidates should:
Click here to apply online
