Marketing Associate Manager at PepsiCo Nigeria

PepsiCo – In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world’s leading food and beverage companies: PepsiCo. Our company is made up of seven divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia/New Zealand and China. Each of these divisions has its own unique history and way of doing business.

Job Position: Marketing Associate Manager

Job Location: Lagos

Job Description

1. Perform as a strategic partner in developing LT Category Insight & Strategy. Provide support at all levels (strategic, creative, analytical, coordination) to assist the Senior Marketing Manager: Grains, Foods & Snacks in the definition of PSP.
2. Develop AOP portfolio direction for Nigeria Foods from Senior Marketing Manager: Grains, Foods & Snacks and Country GM
3. Interpret business strategy and determine innovative solutions supporting strategy implementation. Solutions must be relevant within the Nigeria market
4. Lead partnership with local creative agencies, with inputs from Distributor Teams to design & develop market relevant, impactful integrated marketing plans brand activation programs which deliver grains & snacks growth.
5. Lead diverse projects and multiple work streams and be familiar with the issues driving innovation, innovation tools and techniques
6. Create and maintain the brand information systems and Brand KPIs scorecard, in partnership with Consumer Insights, analyse information and propose action plans to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM.
7. Set out clear market and brand KPI’s for each innovation, concepts in partnership with Consumer Insights
8. Identify and evaluate ideas in between AOP and PSP cycle plans that are not in plan to maximise competitive advantage
9. Design and maintain a knowledge management and asset repository of the brand: facts, ideas, strategies, documents, advertising etc.
10. Plan and administer the Nigeria Foods budget, control the A&M W / NW ratios and effectiveness and efficiency scorecard and proposes actions to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM
11. Responsible for implementing the Global Brand book & standards and monitor compliance against these (brand stewardship), in both advertising and packaging /brand graphics.
12. Be an active mover of identifying winning brand activation ideas within Nigeria market and propose lift & adapt initiatives.
13. Own marketing calendars for Nigeria, identify opportunities and synergies in design and execution of the plans
14. Has visibility of all packaging design work in Nigeria and elevates to Senior Marketing Manager: Grains, Foods & Snacks and Country GM potential issues
15. Lead and direct different cross-functional projects of varied sizes and types concurrently, consisting of marketing, R&D, Supply Chain, Finance, Purchasing and external partners
16. Coordinate all cross-functional activities, represent consumers internally and collaborate with leaders in varied areas on allocation across projects and resource planning.
17. Align functional team and LT to get buy-in &  commitment in order to deliver business objectives
18. Lead & coordinate multiple agency partners in order to deliver on  set brand objectives

Job Requirements
Key Skills / Experience Required:

• Marketing / Business Tertiary qualification (Degree) as minimum
• Previous FMCG marketing experience (8 years minimum within marketing management)

Functional:

1. Proven track record of successfully managing Brand engagement programs & achieving sustainable in-market results and long-term brand equity growth
2. Strong functional Marketing experience with track record of delivering successful Integrated Marketing Communication programs and delivering AOP’s that deliver brand growth
3. Strong strategic thinking and creative skills
4. Strong analytical and problem solving skills
5. Strong prior experience in any of the Nigeria Foods categories i.e breakfast, bread or sausage roll

Leadership:

1. Excellent collaboration & influencing skills in order to navigate a cross-functional, cross-geographical matrix to champion Nigeria Foods agenda in WECA
2. Strong evidence of ability to set the agenda & navigate around complex challenges to in order to deliver results
3. Balancing competing priorities
4. Effectiveness in filtering  through & identifying the best ideas to pursue

Knowledge:

• Ideally knowledge & experience of Food categories (e.g breakfast, snacking, bread or sausage roll)
• Strong understanding of local Nigeria perspective
• Ability to work in matrix structure.

Skills:

1. Strong functional experience including:
   • Excellent skills in uncovering insights that drive strategies for growth
   • Creative processes & development of Integrated Marketing Communications
   • Ability  to create impactful & cost effective marketing support programs
   • Management of Creative  & Marketing Distributor teams
   • Digital Marketing and Digital partnerships
2. Experience of creating & launching Marketing integrated programs with high impact in the marketplace, particularly in Nigeria market
3. Experience in developing strong innovation programs and best practices
4. Experience in developing strong partnerships with multiple stakeholders (internal & external.

Behaviors:

1. Passion for Marketing & Communications
2. Ability to both envision the future & create compelling vision for the Brand
3. Strong creative judgement and ability to assess what ideas can travel across markets
4. Resilience to deal with the inevitable knock-backs that occur in WECA
5. Agility in finding solutions in line with continuous market changes.

How to Apply
Interested and qualified candidates should:
Click here to apply online