Overview

Wakanow is Africa’s leading, full-service online travel company. At Wakanow, we understand that everyone likes easy and affordable travel services, so we provide our customers with a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty program, and much more.

Job Position: Senior Public Relations (PR) Manager

Job Location: Lagos

Job Description

  • The primary objective of the Senior PR Manager role is to contribute to bottom-line growth by enhancing brand visibility and driving positive brand reputation related results for Wakanow through strategic internal and external communications and promoting a positive perception of the brand among all stakeholders.

Job Responsibilities

  1. Build Wakanow’s brand awareness and enhance visibility, positive image and reputation of Wakanow through PR and corporate communications
  2. Develop and execute effective internal and external communications strategies for Wakanow.
  3. Work with the leadership team and external agencies on the development of corporate press releases and position statements for both internal and external communications
  4. Review and approve all content forms created by agency partners
  5. Proactively work to find story telling opportunities that build Wakanow’s brand relevance and tell stories in a variety of formats about people, products, sustainability and values behind the brand
  6. Drive stakeholder-related PR activities for Wakanow’s growing network of partners (planning, messaging, announcements, media relations and events)
  7. Develop social media plans and manage social media channels
  8. Write and edit all communication materials including blog posts, company website content, social media content, pitches, PR plans and related materials
  9. Ensure continuous enhancement of content on the company website and ensure representation of up to date information on the internal web portals
  10. Develop and manage relationships with the media and other key stakeholders
  11. Develop and administer corporate social responsibility activities for the organization
  12. Define key messages and prepare talking points, briefings and provide coaching to company spokes people as needed
  13. Leverage analytics and reports to determine effectiveness and seek continual improvement of communication campaigns
  14. Work closely with senior management in drafting the corporate social responsibility / sustainability framework
  15. Conceptualize and implement fresh communication campaigns, partnerships and other news-driving initiatives to build and sustain buzz
  16. Develop escalation protocols for managing communication crises should they arise
  17. Assist in media outreach to leverage local community relations and social responsibility projects
  18. Collaborate with various stakeholders to develop and execute a plan for expansion news and community relations when opening new stores.

Job Requirements
Minimum Qualifications:

  1. A relevant Bachelor’s Degree
  2. Postgraduate Degrees are not mandatory, but may also be beneficial
  3. At least 5 years relevant work experience.
  4. Corporate and consumer PR background, preferably with retail or sales experience.
  5. Experience with financial metrics, analytics and using data to inform marketing or product strategy
  6. Project management certification is an added advantage.

Knowledge, Skills, and Attributes:

  1. Experience in developing marketing strategy in a consumer brand agency or strategic consulting firm
  2. Self-motivated, well-connected , high judgement and creative communications professional
  3. Previous experience working in a fast paced, dynamic organization with a track record of generating results
  4. Experience in writing clear and impactful press releases
  5. Experience in developing and executing brand campaigns
  6. Extensive project management experience
  7. Experience in analytical problem solving, quantitative analysis and communicating findings to senior management
  8. Experience managing projects that involve internal stakeholders and external partners
  9. Significant experience in corporate communications with strong media relations background covering business, sustainability and retail press and a track record of success in driving coverage across top tier media platforms ( broadcast, print, online, and non-traditional communications opportunities), managing large stakeholders and working with multiple stakeholders
  10. Outstanding attention to detail, understanding of technology and ability to communicate complex topics effectively
  11. Passionate about excellence in writing and verbal communications
  12. An understanding of Wakanow’s business and the retail industry.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Customer Service

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