Overview

Coinbox Limited – Our client, a Travel Agency, is recruiting suitable candidates to fill the position below:

Job Position: Digital Marketer

Job Location: Lekki Phase I, Lagos

Job Description

  1. We are looking for a highly skilled and creative Digital Marketer to join their Travel Agency. As a Digital Marketer, you will play a crucial role in developing and implementing effective digital marketing strategies to promote their travel services, attract new customers, and enhance their online presence.
  2. The ideal candidate will have a deep understanding of the digital landscape, including social media platforms, search engine optimization (SEO), content marketing, and online advertising.

Job Responsibilities

  1. Develop and execute comprehensive digital marketing strategies to promote their travel agency and increase brand visibility.
  2. Identify target audiences and create tailored campaigns to effectively reach and engage potential customers.
  3. Conduct market research to identify trends, customer preferences, and competitor strategies to inform marketing initiatives.
  4. Collaborate with the marketing team to align digital marketing efforts with overall marketing goals and objectives.
  5. Manage and optimize social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn) to enhance brand awareness and engagement.
  6. Create and curate compelling content, including text, images, and videos, to drive user engagement and increase followers.
  7. Monitor social media trends and respond to customer inquiries and comments in a timely and professional manner.
  8. Analyze social media metrics and insights to measure campaign performance and identify areas for improvement.
  9. Optimize website content and structure to improve organic search rankings and drive targeted traffic.
  10. Conduct keyword research to identify relevant search terms and incorporate them into website copy and metadata.
  11. Monitor website performance using SEO tools, analyze data, and make recommendations for on-page and off-page optimization.
  12. Develop and implement content marketing strategies, including blog posts, articles, infographics, and videos, to engage and educate the target audience.
  13. Create high-quality and engaging content that showcases our travel services, destinations, and unique experiences.
  14. Collaborate with internal teams, external agencies, and influencers to create and promote compelling travel-related content.
  15. Plan and execute online advertising campaigns across various channels, such as Google Ads, social media platforms, and display networks.
  16. Monitor ad performance, optimize campaigns based on key performance indicators (KPIs), and provide regular reports on campaign effectiveness.
  17. Manage advertising budgets effectively to maximize return on investment (ROI) and achieve business objectives.

Job Requirements

  1. Bachelor’s Degree in Marketing, Advertising, or a related field with at least 3 years experience.
  2. Proven experience in digital marketing, preferably in the travel or hospitality industry.
  3. Certification on Digital marketing, social media management
  4. In-depth knowledge of digital marketing techniques, including social media management, SEO, content marketing, and online advertising.
  5. Familiarity with marketing tools and platforms, such as Google Analytics, social media management tools, and content management systems (CMS).
  6. Strong analytical skills and the ability to interpret data to drive insights and make data-driven decisions.
  7. Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
  8. Creative mindset and the ability to think outside the box to develop innovative marketing campaigns.
  9. Self-motivated and able to work independently as well as collaboratively in a team environment.

Salary
N200,000 / Month and above, based on experience, job knowledge, and qualification.

Application Deadline
28th May, 2023.

How to Apply
Interested and qualified candidates should send their CV to: coinboxlimitedhr@gmail.com using “Digital Marketer” as the subject of the emai.

Note: Only shortlisted candidates will be contacted.

Tagged as: Marketing, Social Media