Overview

CED Africa, a custom electronic distribution company, is recruiting to fill the position below:

Job Position: Digital Marketing Manager

Job Location: Lagos

Job Responsibilities
Digital Marketing:

  1. Develop marketing strategies that align with the organisation’s business goals
  2. Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  4. Identify trends and insights, and optimize spend and performance based on the insights’
  5. Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
  6. Manages annual online marketing budget adhering to strict efficiency guidelines for performance-based tactics maximizing key opportunities for brand-building activities

Online Retail Sales:

  1. Work with the sales team to identify opportunities for new markets and growth.
  2. Coordinate with the sales team to revise pricing and sales incentive plans to achieve online marketing goals.
  3. Perform up-selling and cross-selling of products to clients online .
  4. Manages the e-Commerce marketing calendar for CED
  5. Identify and develop new business opportunities and business relationships which result in the achievement of increased revenue, profitability and market share for CED
  6. Monitor the online competitive environment and implement improved content accordingly.

Online Customer Experience Management:

  1. Support clients on their customer experience and digital transformation journeys.
  2. Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimise user experience.
  3. Build and maintain relationships between CED and client teams/stakeholders online.
  4. Champion opportunities to consistently Improve the CED customer service experience online.
  5. Drive customer retention, reduce churn, and increase customer satisfaction.
  6. Partner with Consumer Services to ensure the fulfillment of goods and services ordered via the e-commerce channel and ensure high level of customer satisfaction and business efficiency.

Web and E-Commerce Maintenance:

  1. Partner with the Web Development team to ensure user experience of the website including site navigation, content development, checkout funnel and promotional campaigns are aligned with key e-Commerce retailers.
  2. Identify operational areas for improvement and take appropriate action
  3. Performs User Acceptance Testing and QA on new technical releases.

Financials:

  1. Responsible for delivering sales revenue targets for the assigned CED offline Retail Store.
  2. Responsible for the operations and profit targets of the store by ensuring product costs are managed effectively and within budget
  3. Responsible for meeting and surpassing the weekly & monthly CRM sales targets for the retail store including but not limited to DEMO Presentation, Consulting, and Closing deals/accounts.

Organisational Capacity:

  • Continually build industry competence through CEDIA CEU and OEM specific training including but not limited to Alarm.com, Lutron RA2 Select, Sonos, Dalalock & QOLsys.

Job Requirements

  • Candidates should possess relevant qualifications and work experience.

Application Deadline
29th August, 2023.

How to Apply
Interested and qualified candidates should send their CV to: hr@ced.africa.com using the Job Title as the subject of the email.