Overview

Techstars is the worldwide network that helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas – entrepreneurs create a better future for everyone, collaboration drives innovation and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations and cities to help build thriving startup communities. Techstars has invested in more than 2,300 companies with a combined market cap of more than $29B.

Job Position: Growth & Marketing Executive

Job Location: Lagos

Job Description

  1. Create and drive the global/national marketing strategy and playbook.
  2. Own and deliver our Marketing roadmap.
  3. Craft our brand voice to ensure we communicate effectively with our customers and partners.
  4. Analyze consumer behavior and determine customer personas
  5. Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
  6. Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
  7. Liaise with HR to create a compelling employer brand, as a great place to work
  8. Manage our agency usage and partnership engagements.
  9. Set, monitor, and report on team goals and KPIs.
  10. Continuous market analysis to understand our position in an ever-changing environment.
  11. Drive the digital marketing capability (website, SEO, social media channels)
  12. Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
  13. Find opportunities to rapidly grow customer acquisition
  14. Strategies with Commercial on how to optimize pricing tiers for growth
  15. Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies

Job Requirements

  • BSc in Marketing, Business Administration, or a related field
  • 3+ years of experience in a Growth & Marketing role
  • Good product marketing knowledge
  • Good project management skills
  • Solid samples of past campaigns and initiatives
  • Content and copywriting experience
  • Knowledge of web analytic tools HTML, Photoshop, and MailChimp is a must-have
  • Experience working in the fintech space is an added advantage

How to Apply
Interested and qualified candidates should send their CV to: careers@saladafrica.com using the Job Title as the subject of the mail.

Tagged as: Marketing