Overview

Wema Bank Plc – Widely reputed as the longest surviving and most resilient indigenous bank in Nigeria, Wema Bank Plc has over the years, diligently offered a fully-fledged range of value-adding banking and financial advisory services to the Nigerian public.

Job Position: Product Manager – Savings Account

Job Location: Lagos

Job Description

  • To own and deliver the Liability and Revenue projections on all savings accounts through collaborations, effective communications and stakeholder engagement.

Job Responsibilities

  1. Provide sales teams with the necessary technical expertise to enable them sell the banks’ savings products e.g printed & electronic materials-fliers, presentations, proposals
  2. Accountable for the comprehensive, end-to-end management of the savings product portfolio including product development, product marketing (in conjunction with MCIR), business development, product analysis, pricing, and profitability analysis, etc.
  3. Develops product sales and marketing strategy (in conjunction with MCIR) to ensure achievement of product sales and volume budget across all Clusters/Zones.
  4. Implement Bank-wide go-to-market strategy for new savings products initiatives, working with all relevant departments / stakeholders to drive execution.
  5. Prepares product marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.
  6. Monitors sales impact & profitability of marketing expenditures – both on BAU and special campaigns.
  7. Conducts regular product & market research to determine product sales / market penetration potential across Clusters/Zones; develops and disseminates sales & marketing strategies to leverage opportunities & improve performance.
  8. Regularly reviews market & consumer trends to uncover new product opportunities across Clusters/Zones, disseminates identified insights in a timely manner for execution.
  9. Identifies new market opportunities, directing RCHs & other marketing teams, appropriately to ensure these are fully leveraged to grow sales and volume.
  10. Acts as primary product liaison with Clusters/Zones ensuring:
    • timely & regular communication on product performance
    • timely & regular communication on product / market changes
    • relevant product, market insights & identified Area opportunities are presented.
    • successful execution and monitoring of product marketing campaigns
  11. Conducts Branch/Cluster webinars, meetings, visits, and joint customer calls to obtain market feedback and understand the peculiarities of local operating environment.
  12. Routinely attends Zonal Directorate planning / business review meetings-MPR.
  13. Analyses escalated area sales challenges, proffers alternative solutions, implement recommendations that ensure achievement of product performance targets.

Job Requirements
Education:

  • BSc / HND in a relevant field

Skills / Competence:

  1. Product- knowledge and training
  2. People management skills
  3. Business development skills
  4. Brand management skills
  5. Facilitation skills
  6. Communication skills,
  7. Selling skills
  8. Negotiating skills
  9. Interpersonal skills
  10. Data-driven decision making.

Supervisory Skills:

  1. Interpersonal skills
  2. Decision-making skills.
  3. Visionary

Generic Skills:

  1. Organizational skills
  2. IT
  3. Analytical skills
  4. Computer appreciation / data entry (word-processing/spreadsheet/graphics

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Product Management

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