Overview

Charterhouse aims to create a British-style international school reflecting the heritage and culture of the great UK independent schools. We are in search of courageous individuals who embrace challenges head-on and defy conventional expectations. We seek leaders who have the vision to set ambitious targets for students and staff; and who are unafraid to dream big and set lofty goals that will drive our school’s growth and success.

Job Position: Digital Marketing Specialist

Job Location: Lagos

Job Description

  1. The Digital Marketing Specialist is responsible for developing and executing highly effective digital marketing strategies, managing all digital assets, and building a vibrant and engaged online community.
  2. The position is responsible for driving brand awareness, attracting prospective parents and children, as well as promoting the school’s values, programmes, and achievements through digital channels and platforms.

Job Responsibilities

  1. Develop and implement comprehensive digital marketing plans to enhance the school’s online presence, drive website traffic, and generate leads.
  2. Develop and execute social media strategies to expand the school’s social media presence and build the online community.
  3. Create and curate compelling content, including blog posts, articles, videos, infographics, and other multimedia assets, to support marketing objectives and engage the target audience.
  4. Maintain and update the school’s website, ensuring it is visually appealing, user-friendly, and optimized for search engines (SEO).
  5. Develop and execute targeted email marketing campaigns to nurture leads and communicate with prospective students and parents.
  6. Plan and manage digital advertising campaigns, including Google Ads, social media ads, PPC, SEM, and display advertising, to increase brand visibility and lead generation.
  7. Monitor digital marketing analytics, website performance metrics, social media insights, and campaign data.
  8. Work closely with the admissions team, teaching, and professional staff to align digital marketing efforts with the school’s overall objectives and promotional activities.

Job Requirements

  • Bachelor’s Degree in Marketing, Communications, digital marketing, or a related field.
  • Digital marketing qualification from a recognised institution is desirable.
  • 3 – 5 years of work experience in digital marketing, social media management, content creation, and website management.
  • Proficiency in social media platforms, content management systems (CMS), and website analytics tools.
  • Experience with email marketing platforms, marketing automation, CRM systems, SEO & PPC.

Skills and Knowledge:

  1. Strong understanding of branding, marketing principles, and integrated marketing communications.
  2. Analytical mindset and ability to interpret data to drive actionable insights and optimisation strategies.
  3. Proficiency in digital marketing tools, analytics platforms, and CMS (WordPress, Joomla, etc.).
  4. Knowledge of international education systems and student recruitment strategies is desirable.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Marketing, Social Media

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