Overview

Aspira Nigeria Limited is one of the largest Manufacturers and Distributors of laundry essentials, personal care, and hygiene products in Nigeria.

Job Position: Senior Marketing Executive

Job Location: Lagos

Job Description

  1. Play a significant role in developing and implementing the company’s long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company’s revenue and earnings targets.
  2. Create and execute a dynamic marketing plan that will build the company into a dominant brand, including the development of a consistent message integrated across all programs, promotions, products, and services.
  3. Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels
  4. Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
  5. Be the visible voice and advocate for the end user within the organization
  6. Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.
  7. Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services
  8. Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities

Job Responsibilities

  1. Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.
  2. A history of successful brand management and equity building.
  3. The ability to develop a strategy from an in-depth analysis of consumer and/or customer insights.
  4. Proven success driving results and delivering a return on investment to the company.
  5. Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.
  6. The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.
  7. A track record of new product development with strong marketing and communications skills.
  8. Keeping in contact with existing customers in person and by phone
  9. Making appointments with and meeting new customers
  10. Agreeing sales, prices, contracts and payments
  11. Meeting sales targets
  12. Promoting new products and any special deals
  13. Advising customers about delivery schedules and after-sales service
  14. Recording orders and sending details to the sales office
  15. Giving feedback on sales trends.

Salary
N150,000 – N200,000 Monthly.

How to Apply
Interested and qualified candidates should send their CV to: hr@toppanprinting.com.ng using the Job Title as the subject of the mail.

Note: Only qualified candidates will be shortlisted for interview.

Tagged as: Marketing