Overview

Echo Africa is a young and vibrant creative collective adopting a progressive and culture-forward approach tobrand building. We are a brand consulting firm offering full-service marketing communications servicesto brands looking to build strong desire for their products and expand beyond their current territories.

Job Position: Social Media Manager

Job Location: Lekki Phase 1, Lagos

Job Description

  • We are seeking a creative and strategic Social Media Manager to join our team.
  • The ideal candidate will have a deep understanding of social media platforms, a passion for storytelling, and the ability to engage and grow online communities.
  • As the Social Media Manager, you will develop and execute social media strategies that align with our clients’ brand objectives, drive engagement, and increase brand awareness.

Job Responsibilities
Strategy Development:

  • Develop, implement, and manage social media strategies to enhance brand visibility and engagement for Echo Africa and its clients.
  • Collaborate with the creative and content teams to plan and create high-quality, engaging content that aligns with clients’ marketing goals.

Content Creation & Management:

  • Oversee the creation, curation, and scheduling of posts across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Ensure content is on-brand, consistent in style, and optimized for each platform.
  • Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies are innovative and effective.

Community Engagement:

  • Monitor social media channels, respond to comments and messages in a timely manner, and foster meaningful interactions with the online community.
  • Build and maintain relationships with influencers and brand advocates to amplify our clients’ reach.

Performance Analysis:

  • Track and analyze social media performance metrics, such as engagement rates, follower growth, and website traffic.
  • Generate reports to assess the effectiveness of campaigns and make data-driven recommendations for continuous improvement.

Client Management:

  • Liaise with clients to understand their social media needs and provide regular updates on campaign performance.
  • Work closely with account managers to ensure social media efforts align with overall marketing strategies and client objectives.

Job Responsibilities

  • Bachelor’s Degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in social media management, preferably within an advertising, marketing, or branding agency.
  • Proven experience in developing and executing successful social media campaigns.
  • Strong understanding of social media platforms, algorithms, and analytics tools.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to generate innovative ideas that resonate with target audiences.
  • Strong organizational skills and attention to detail.
  • Proficiency in Campaign management tools and software.
  • Ability to work collaboratively in a fast-paced, deadline-driven environment.

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a diverse portfolio of clients and brands.
  • Collaborative and creative work environment.
  • Continuous learning and professional development opportunities.

How to Apply
Interested and qualified candidates should send their CV / Portfolio to: onyinye@echoafrica.com using the job title as the subject of the mail.

Note: Only shortlisted candidates will be contacted.

Tagged as: Marketing, Social Media