Brand Marketing Rebel at Carbon

Carbon is a pan-African digital bank with a mission to provide friction-free finance to its customers. Carbon promises to play a fundamental role in its customers’ lives wherever they are, with flexible solutions. We pride ourselves on our efficiency and with just $10mm of equity raised in 2015, we have disbursed over $100m in loans and earned more than $30mm in revenue over the last 2 years. Carbon has operations in Ghana, Kenya, and Nigeria, supported by a talented team spread between Lagos, Nairobi, London, Argentina, and Palo Alto so we operate with a remote-first mindset.

Job Position: Brand Marketing Rebel

Job Location: Lagos

Job Responsibilities

• Lead the Charge: Drive the development and execution of unconventional, high-impact marketing strategies that defy the status quo and push the boundaries of what’s possible.
• Innovate Boldly: Create and implement guerilla marketing campaigns that are as daring as they are effective, leveraging the unexpected to make a lasting impression.
• Disrupt the Market: Use your deep understanding of the fintech landscape to craft messages that cut through the noise and position Carbon as the leading choice for consumers and SMEs alike.
• Engage the Unengaged: Develop content and campaigns that capture the attention of even the most disengaged audiences, turning skeptics into loyal fans.
• Collaborate with Creatives: Work hand-in-hand with our design, product, and customer experience teams to ensure that every campaign is a true reflection of our brand’s rebellious spirit.
• Measure the Mayhem: Track and analyze the impact of your campaigns with a focus on the metrics that matter—engagement, reach, conversion, and brand loyalty. Adjust strategies as needed to ensure we’re always one step ahead.
• Champion Brand Identity: Maintain and enhance Carbon’s brand identity, ensuring that our voice, visuals, and messaging consistently reflect our innovative and rebellious nature.

Job Requirements

• Marketing Maverick: You’re not just a marketer; you’re a trailblazer who’s unafraid to challenge the norms and experiment with new, unconventional ideas.
• Guerrilla Marketer: You have a knack for creating high-impact, low-cost campaigns that break through the noise. You know how to get people talking with ideas that are as wild as they are effective.
• Fintech Familiar: 5+ years of experience in brand marketing, preferably in fintech or a similarly fast-paced, innovative industry. You understand the landscape and know how to navigate it creatively.
• Results-Driven: You’re focused on outcomes, not just activity. You know how to measure success and aren’t afraid to pivot when something isn’t working.
• Digital Dynamo: You’re fluent in digital marketing, with a strong grasp of social media, content marketing, SEO, and analytics. You know how to leverage these tools to amplify your impact.
• Team Collaborator: You’re great at working with others but can also run with an idea independently. You know how to bring different perspectives together to create something extraordinary.
• Analytical Thinker: You’re data-driven and comfortable using analytics tools to track performance, measure success, and optimize campaigns.
• Resilient and Adaptable: You thrive in a dynamic environment where change is the only constant. You’re flexible, resilient, and always ready to pivot to make sure we stay ahead of the game.

How to Apply
Interested and qualified candidates should:
Click here to apply online