Social Media Manager at Busha

Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building software and services that will enable our users to experience the blockchain-enabled future of finance. Our customers are at the centre of everything we do, and we are obsessed with creating a pleasant experience throughout their entire crypto journey.

Job Position: Social Media Manager

Job Location: Lagos, Remote (within location)

Job Description

• Join Busha as a Social Media Manager, where your knack for creativity, passion for digital transformation and a proven track record in social media management and innovation will help propel our company to new heights.
• As the Social Media Manager at Busha, you’ll spearhead initiatives to enhance Busha’s online presence and brand perception through creative and innovative digital strategies, focusing on brand building and engagement.
• You must have a deep understanding of social media trends, best practices, and analytics, ensuring that our brand presence is engaging, consistent, and driving measurable results.

Job Responsibilities
Social Media Strategy Planning:

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversions.
• Set specific objectives, KPIs, and metrics to track performance and growth across all social platforms.
• Research audience preferences and trends to optimise content and strategy for maximum engagement.
• Plan and manage social media calendar aligned with marketing campaigns, launches, and events.

Content Creation and Curation:

• Create, curate, and manage high-quality, engaging content tailored to each social media platform (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Work with internal creative teams, graphic designers, and videographers to ensure all content aligns with the brand voice, visual identity, and marketing goals.
• Develop and maintain a content schedule for posting across platforms, ensuring consistency and quality.

Community Management:

• Engage with followers and respond to comments, messages, and mentions promptly and professionally.
• Build relationships with key influencers, brand advocates, and followers to increase brand loyalty and advocacy.
• Monitor and manage brand reputation through social listening to track sentiment and address any potential issues or crises.

Paid Social Media Campaigns:

• Plan, execute, and optimise paid social media campaigns to drive brand awareness, lead generation, and conversions.
• Collaborate with the paid media team to create targeted ad campaigns, including audience segmentation, ad creatives, and budgeting.
• Track and report on the performance of paid campaigns, adjusting strategies to maximise ROI.

Analytics and Reporting:

• Monitor, analyse, and report on key metrics (engagement, reach, impressions, conversions, etc.) for organic and paid social media efforts.
• Use insights from social media analytics tools to refine strategies and content to improve overall performance.
• Conduct competitor and market analysis to identify opportunities for growth and differentiation.

Collaboration and Cross-Functional Coordination:

• Work closely with brand marketing, PR, product, and customer service teams to ensure cohesive messaging and support for broader marketing initiatives.
• Collaborate with other departments to share social media insights and leverage social channels for company-wide initiatives.

Job Requirements
Candidate Must Have:

• 3-5 years of proven experience in social media management or digital marketing.
• Strong understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) and their best practices.
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.) and analytics tools (Google Analytics, Facebook Insights, etc.).
• Knowledge of paid social media advertising and optimisation.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Strong organisational skills and the ability to manage multiple tasks and campaigns simultaneously.
• Ability to interpret data and analytics to inform content and strategy decisions.

Key Competencies:

• Creativity: Ability to generate innovative content ideas that align with brand objectives.
• Analytical Thinking: Proficiency in analysing metrics and adjusting strategies based on performance.
• Communication: Strong interpersonal skills to collaborate with cross-functional teams and engage with social media audiences.
• Project Management: Skilled in managing multiple projects, deadlines, and social media channels effectively.
• Adaptability: Stay current with changing social media trends and platform updates.

Additional Requirements:

• Experience in community management and influencer outreach.
• An interest in crypto.
• Demonstrated success in collaborating with cross-functional teams.
• A portfolio showcasing successful social media campaigns and their impact.
• Expertise or above-average skill in analytics and reporting.
• Strong project management skills.

Nice to Have:

• A Degree in Marketing, Communications, or a related field.
• Exceptional time management and independent work skills.
• Passion for the Busha mission and the cryptocurrency sector.
• Strong problem-solving and communication skills.
• Ability to work with minimal supervision while meeting benchmarks.
• Team player with a knack for effective communication.
• Prior experience in the cryptocurrency industry is a plus.

What We Offer

• Progressive remote work policy
• Competitive salary
• Learning and development plan
• Health insurance & pension
• Work tools and gadget that works for you
• A collaborative and inclusive culture.

How to Apply
Interested and qualified candidates should:
Click here to apply online