Overview

iRecharge Tech-Innovations Limited is a leading Information, Communication, and Software Technology firm dedicated to transforming Africa’s technological landscape. With a commitment to delivering value through innovative technology solutions, we aim to revolutionize the digital experience for our clients.

Job Position: Digital and News Media Marketer

Job Location: Lagos

Job Responsibilities

  • Develop and implement comprehensive digital marketing strategies aligned with organizational goals.
  • Stay abreast of industry trends and emerging technologies to enhance digital marketing.
  • Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and others.
  • Create engaging and shareable content to increase brand visibility and audience engagement.
  • Develop creative and compelling content for digital platforms, including social media posts, blog articles, infographics, and videos.
  • Collaborate with graphic designers, videographers, and content creators to produce high-quality visuals and multimedia content.
  • Implement SEO strategies to improve organic search rankings and visibility.
  • Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
  • Planandexecuteemailmarketingcampaigns, including content creation, segmentation, and analysis
  • Monitorandoptimizeemailperformancemetrics.
  • Collaborate with web developers to ensure the organization’s website is optimized for user experience and searches.
  • Regularly update website content and monitor site analytics.
  • Plan, implemented, and optimized digital advertising campaigns across various platforms, such as Google Ads, Facebook, and LinkedIn ads.
  • Monitor and analyze ad performance metrics.
  • Utilize analytics tools to track and report on the performance of digital marketing reports.
  • Provide regular reports and insights to stakeholders, detailing key performance indicators and areas for improvement.
  • Foster online community engagement through social media interactions, online forums, and other digital channels.
  • Respond to comments, messages, and inquiries promptly and professionally.
  • Conduct market research to identify opportunities, trends, and audience preferences in the digital landscape.
  • Stay informed about competitors’ digital marketing strategies.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, or a related.
  • Proven experience in digital marketing, including social media management, SEO, SEM, and content creation.
  • Familiarity with analytics tools such as Google Analytics and socialmediaanalytics.
  • Strongcreativeandanalyticalskills.
  • Excellentwrittenandverbalcommunicationskills.
  • Ability to multitask and work in a fast-paced environment.
  • Familiarity with emerging trends in new media and digital marketing.

SEO and SEM Performance:

  • Improvement in organic search rankings.
  • Increase in organic tract other website.
  • ROI on SEM campaigns.

EmailMarketing:

  • Open rate and click-through rate of email campaigns.
  • Conversion rate from email marketing.
  • Growth in email subscriber list.

WebsiteOptimization:

  • Improvement in website track and user experience metrics (bounce rate, session duration).
  • Increase in conversions from website visitors.
  • Website load time and mobile optimization metrics.

Digital Advertising:

  • ROI on digital advertising campaigns.
  • Clickthrough rate (CTR) and conversion rate of ads.
  • Cost per acquisition (CPA) for digital ads.
  • Analytics and Reporting:
  • Accuracy and time lines of performance reports.
  • Number of action able insights provided to stakeholders.
  • Improvement in KPIs based on reported insights.

Community engagement:

  • Response time to social media comments and inquiries.
  • Increase in positive online interactions and community sentiment.
  • Number of online community engagements (forum posts, social media interactions).
  • Market Research and Competitive Analysis:
  • Number of market research reports generated.
  • Implementation of strategies based on market research.

Application Deadline
31st October, 2024.

How to Apply
Interested and qualified candidates should send their  CV to: Recruitments@irecharge.ng using the job title as the subject of the mail.

Tagged as: Marketing