Overview
Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in four countries – Nigeria, Ghana, Kenya, and Senegal.
We are the platform leading in reach – with over 100 million users and over 100 million video views on our own channels per month. We’re also a marketing partner, empowering brands with our expansive media to reach and 360-degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa.
- Job Position: Creative Strategist
- Job Location: Lagos, Nigeria
Job Description
- Pulse is looking for a Creative Strategist with a passion and curiosity for the ever-evolving digital ecosystem.
- As a Creative Strategist, you will be responsible for generating compelling ideas for digital campaigns that can be adapted across various media platforms.
- Our ideal candidate is a skilled storyteller who is equal parts a meticulous planner and a spontaneous creative thinker.
The Role
- The Creative Strategist is a position we’re hiring for in our Lagos office. The role will report to the Head of Creative Strategy and work very closely with the Director of Digital Strategy & Operations and the Director of Sales.
Job Responsibilities
- Assist in developing sales and marketing material to support the Sales teams across Africa.
- Dissect client briefs and propose innovative creative and marketing strategies that will enable brands to connect to their audiences and achieve their business goals in the most effective manner.
- Develop compelling proposals to communicate these strategies.
- Contribute, and sometimes lead, in-house ideation sessions.
- Conduct digital audits that yield rich insights into consumer and competitor’s online behavior and key motivational/attitudinal behavior.
- Support the sales team in any and all activities that will help the team meet its overall revenue and profit targets including occasional client meetings and prospecting.
- Develop a total understanding of online target audience and mindset modes.
- Assist in creating budgets for proposed strategies in line with the company rate card, working with all relevant internal post-sales and execution teams.
- Manage timelines and monitor progress, ensuring deadlines are met.
Job Requirements
Skills that would make a candidate successful in this role:
- 1-3 years of experience in a marketing, strategy, or analyst position.
- Proficiency in Powerpoint, Excel, and Google Docs.
- Ability to use social listening/data analytics tools.
- Excellent research, presentation and communication skills.
- Ability to work both independently and as part of a team.
- Ability to plan, organize and prioritize in a fast-paced environment.
- A lot of energy, passion, and enthusiasm.
How to Apply
Interested and qualified candidates should send their CV and a cover email explaining why you’re a great fit for this role to: careers@pulse.ng using the “Job Title” as the subject of the email.
Note
- Applicants for this role may come from a range of backgrounds, although within the Digital/ Creative/ Marketing/ Advertising industry is preferred.
- If you’re passionate about this opportunity, but don’t have all of the experience we’re looking for, we would still like to hear from you – please apply and let us know why you’d make a great addition to the Pulse team.
