Overview

Moove is on a mission to redefine what large-scale rideshare leasing and vehicle ownership look like in Africa. We are developing an innovative model to rapidly improve the availability of vehicles for on-demand ridesharing services across major metro cities while also creating sustainable jobs for drivers.

Job Position: Marketing Manager
Location: Lagos

About The Role

As a Marketing Manager (Nigeria) at Moove.io, you will be responsible for developing and executing innovative marketing strategies tailored to the specific needs of your assigned country.

Your role will involve market research, competitor analysis, and customer insights to drive effective marketing campaigns and initiatives.

You will collaborate with cross-functional teams to create compelling content, manage advertising campaigns, and oversee digital marketing efforts.

By leveraging your expertise in local market dynamics and consumer behaviour, you will play a crucial role in expanding Moove’s brand presence, driving customer acquisition, and fostering strong relationships within your target market

What You’ll Be Doing

  1. Develop specific regional marketing strategies and go-to-market plans to launch new products.
  2. Build Moove’s brand equity and sustain this progressively as operations scale across the region.
  3. Ensure operational excellence in executions while managing project teams to drive growth.
  4. Drive local activations and ensure positive ROI on all brand engagements, including showcase events, partnerships, field activities, etc.
  5. Work closely with the communications specialist, business development team, CRM associate, and other key teams to execute all initiatives.
  6. Allocate country budget to relevant initiatives and ensure actual spend is in line with the target.
  7. Act as the regional marketing POC and ensure key stakeholders are adequately informed of initiatives, progress, and reports.
  8. Utilise data-driven decisions to improve the performance of marketing efforts.
  9. Model our core values and promote them internally and externally

Key Metrics

  1. Increase in Brand Awareness – % Increase in Brand Recognition
  2. Growth in Brand Equity – % Increase in Brand Recall
  3. Positive Net Promoter Score – Above 70%

What You Will Need For This Position

  1. A good first degree in a relevant field (Marketing, Communication, Business Administration, or any related field).
  2. A minimum of 6 years of experience and at least 2 years in a middle management role.
  3. Experience in the Mobility and Tech industry.
  4. Start-up Experience.
  5. Research, Data Analysis, Organisation, & Planning skills
  6. Amazing creativity and communication skills.
  7. People management and leadership skills
  8. Strong business acumen and problem-solving.
  9. Passionate about new technologies

Who You’ll Be Working with:

Directly reporting to our Managing Director, Nigeria, and closely working with our Operations Team.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Marketing, Social Media

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