Overview

Afconrecruit Limited is a company that provides solutions to improve the quality and output of work transactions for both Employers and Employees.

Job Position: Head of Sales
Location: Lagos

Job Summary

We are seeking an experienced and dynamic Sales Head to lead the Peanut Butter category across Nigeria.

The ideal candidate will possess deep expertise in General Trade sales and a proven track record of driving business growth in the FMCG sector, preferably from peanut butter, margarine, mayonnaise or similar food spread categories.

The incumbent will be responsible for developing and executing sales strategies, managing teams across Nigeria and achieving aggressive revenue and distribution targets.

Job Responsibilities

  1. Develop and implement comprehensive sales strategies to achieve category growth and profitability objectives.
  2. Lead, motivate and manage a team of first-line managers and foot soldiers across the regions.
  3. Drive General Trade (GT) expansion through effective distributor management, retail penetration, and market activation initiatives.
  4. Identify and develop new business opportunities to increase market share and strengthen brand presence.
  5. Collaborate with the marketing team to develop and implement promotional campaigns and sales initiatives.
  6. Participate in trade shows, conferences, and other industry events to promote the products.
  7. Collaborate with Supply Chain and Finance teams to ensure seamless business operations.
  8. Plan and monitor sales budgets, incentive schemes, and performance metrics for the sales team.
  9. Ensure compliance with company policies, pricing guidelines, and credit control measures.
  10. Regularly report performance updates and market feedback to senior management.

Requirements
Required Qualifications & Experience:

  1. Bachelor’s Degree in Business, Marketing, Sales, or a related field.
  2. 2-3 years of experience in hardcore General Trade sales within the FMCG industry.
  3. Proven experience handling food spread products (peanut butter, margarine, mayonnaise, etc.) is highly desirable.
  4. Experience in managing the sales teams as a first-line or second-line leader.
  5. Strong understanding of distribution networks, channel management, and retail operations.

Skills & Attributes:

  1. Excellent leadership and team management skills.
  2. Proven track record of achieving sales targets and driving revenue growth.
  3. Ability to lead and motivate a sales team to achieve high performance.
  4. Strong understanding of sales processes, customer relationship management, and market dynamics.
  5. Strong analytical, strategic thinking, and decision-making abilities.
  6. Effective communication and negotiation skills.
  7. High level of ownership, integrity, and result orientation.
  8. Ability to work under pressure and meet demanding sales targets.
  9. Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

Salary
N350,000 – N400,000 / month.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Business Development, Sales

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