Overview

Green Africa Airways Limited is a value airline based in Lagos, Nigeria. We are a new carrier that offers safe, reliable and affordable air travel to a much broader group of customers. This positions us as a significant contributor to the economic development of Nigeria and the African continent.

Job Position: Lead, Brand Marketing

Job Location: Lagos, Nigeria

Job Description

  1. Develop and implement comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement.
  2. Create and maintain a consistent brand identity, ensuring all brand touchpoints align with the company’s vision, values, and positioning.
  3. Collaborate with cross-functional teams, including Commercial Studios, Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience.
  4. Manage and oversee all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events.
  5. Monitor industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning.
  6. Develop and maintain strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage.
  7. Lead crisis management and reputation management efforts, ensuring effective communication during challenging situations.
  8. Conduct market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies.
  9. Collaborate with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints.
  10. Monitor and analyze brand performance metrics, track campaign effectiveness, and provide regular reports to senior management.

Job Requirements

  1. Bachelor’s Degree in any related field
  2. Proven track record of developing and executing successful brand marketing campaigns and initiatives.
  3. Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms.
  4. Experience in managing media relations, PR activities, and crisis communication.
  5. Solid understanding of digital marketing channels, social media platforms, and content marketing strategies.
  6. Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment.
  7. Strategic mindset and creative problem-solving skillset
  8. Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively.

Must have skills:

  1. Creative thinking
  2. Brand Advocacy
  3. Relationship Building
  4. Communication
  5. Brand Strategy
  6. Stakeholder Management

Good to have skills:

  1. Analytical skills
  2. Leadership Charisma.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Marketing, Sales

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