Overview

At Bracken Media Solutions, we transcend the boundaries of innovation, weaving together cutting-edge technology and strategic prowess to redefine the landscape of business solutions, we have curated a spectrum of services that propel businesses forward in the digital age. We are located in the business hub of Lagos state.

Job Position: Business Partnership Officer

Job Location: Ikeja, Lagos

Job Description

  1. Collaboration and Relationships
  2. Design, plan, lead, and/or execute opportunity-eccentric/client-eccentric marketing
  3. Support the account management team with regular reporting and analysis of campaigns
  4. Provide leadership and hands-on expertise in digital analytic
  5. A partner outside the company to ensure that best practices in metrics and decision-making are being presented to clients, account directors, and internal teams
  6. Support the account management team with regular reporting and analysis of campaigns
  7. Manage a team of people across a range of disciplines including Campaign, Content, Analytics, E-commerce, Data Production, and Content Development.
  8. Support clients in a consultative capacity in the development of their data capabilities.

Data Analysis:

  1. Apply knowledge of marketing and advanced analytic methods (predictive modeling, experimental design, performance evaluation) to generate customer/brand insights, improve decision quality, and boost return on marketing investments
  2. Drive data strategy across multiple digital channels (websites and microsites, paid media, organic search, social media, mobile, direct marketing, etc.), to improve completion rates, user experience, and content targeting

Campaign Execution:

  1. Working close with Content creators and ensuring all campaign management processes are carried out smoothly within the agreed service levels
  2. Design and analyze experiments to gauge offer effectiveness and the business impact of marketing programs
  3. Analyze and create a content strategy based on data
  4. Interpret briefs and action campaign counts, selections, reporting and data management
  5. Build and execute data-driven campaigns using campaign management tools
  6. Design and analyze experiments to gauge offer effectiveness and the business impact of marketing programs
  7. Analyze and create a content strategy based on data
  8. Interpret briefs and action campaign counts, selections, reporting and data management
  9. Build and execute data-driven campaigns using campaign management tools
  10. Responsible for the full campaign and data delivery life cycle to ensure that the campaign counts, selections, outputs, reports and analysis are delivered accurately and on schedule.
  11. Understand marketing campaign objectives and data processes; interpret briefs effectively; and manage campaign delivery and reporting effectively.
  12. Responsible for the full campaign and data delivery life cycle to ensure that the campaign counts, selections, outputs, reports and analysis are delivered accurately and on schedule.
  13. Understand marketing campaign objectives and data processes; interpret briefs effectively; and manage campaign delivery and reporting effectively.
  14. Good communication skills and digital savvy
  15. Understand digital trends
  16. Have good knowledge of social media platforms/tools and software
  17. Strong team player

Job Requirements

  • HND / BSc Degree with a minimum of 2-4 years of people management, supervisory or mentoring experience.

Application Deadline
27th October, 2023.

How to Apply
Interested and qualified candidates should send their Application to: abiola.okunaiya@brackenads.com using the job title as the subject of the mail.

Tagged as: Business Development