Overview

Unilever Nigeria Plc – Welcome to Unilever, a global multinational and fast-moving consumer goods (FMCG) company with products sold in over 190 countries and more than 2 billion consumers across the world who use our amazing products every day!

  • Job Position: Category Manager Oral
  • Ref No: R-10949
  • Job Location: Lagos, Nigeria

Job Description

  • Manage and grow the Oral care category through category-driven activation, renovation of current core portfolio, and brilliant implementation of New Products Distribution (NPD) platforms.
  • Achieve category share and profitable Net Proceeds of Sales (NPS)/profit growth targets through the translation of category & marketing plans into market-implementation and customer plans (with potential for tailor-made activities).
  • Champion the consumer needs and category passion within the overall business.
  • Champion competitive behavior and mindset throughout the business and translate it into targeted marketing activities to grow category share.
  • Deliver market- and customer-knowledge-driven input into innovation platform projects and brand planning to ensure the requirements of brands will be met in the future.
  • Lead market implementation of those platforms and develop a world-class activation mix.

Job Responsibilities

  • ​ Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs, etc.
  • Represent product (insights), category strategy, and product quality requirements on the cross-functional discounter team
  • Develop & lead the implementation of activation platforms and ideas based on the category vision plan working with communication teams and agencies for Public Relations (PR) and Below The Line (BTL) for the category.
  • Translate marketing & category plans into a business framework and optimize commercial opportunities (identify threats). Feed into monthly, quarterly, and annual planning processes.
  • Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
  • Proactively feed market, category, and customer requirements into platform innovation projects.
  • Champion optimal launch of an innovation platform.
  • Work with the communication team to ensure the single message is created in line with the category building communication plan, consistent with category needs.
  • Monitor and review effectiveness of innovation and renovation program to inform future plans.
  • Ensure continued focus on and support of innovation platforms once launched

Job Requirements

  • Minimum of three (3) to five (3) years relevant experience as a category manager in a Fast-Moving-Consumer Goods (FMCG) environment and/or marketing exposure is essential.
  • Business Management and Category development experience will be an added advantage.
  • Category Management
  • Information Management
  • Marketing
  • Business strategy and formulation
  • Business Planning and implementation
  • Project Management
  • Change Management
  • Commercial Acumen

Typical Interaction (Key working relationship)
External:

  • Brand Activation
  • Pack Design
  • Marketing Research Agencies
  • Public Relation Consultancy as required

Internal:

  • Category Leads
  • CD Director
  • CCBTs
  • Brand Managers and Assistants
  • Key Account Managers
  • Channel & Category Development Managers
  • CCM & CMI
  • Supply Chain
  • MIS Manager
  • R & D
  • Regulatory Affairs
  • Finance
  • Quality

How to Apply

Interested and qualified candidates should:
Click here to apply online

Tagged as: Administrative

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