Overview

Swipe was founded in 2019 by a team of young and dynamic people with expertise in different fields ranging from legal, banking and commercial practice. We decided to solve problems for businesses and consumers in Africa through a robust credit system by creating an enabling and sustainable digital ecosystem.

Job Position: Content Associate

Job Location: Lagos

Job Description

  1. The Content Associate at Swipe will drive our content marketing efforts to support the overall marketing and business development strategy.
  2. This role will focus on creating compelling, high-quality content that engages our target audiences and drives brand awareness, lead generation, and customer engagement.
  3. Additionally, the Content Associate will manage Swipe’s social media accounts, ensuring that all content aligns with our strategic objectives and contributes to achieving our KPIs.

Job Responsibilities
Content Creation:

  1. Develop and produce engaging content, including blog posts, articles, whitepapers, case studies, infographics, and social media posts that resonate with our B2B and B2C audiences.
  2. Craft compelling copy for marketing campaigns, email newsletters, websites, and other digital platforms.
  3. Create lead magnets (e.g., eBooks, webinars) to capture potential leads.

Content Strategy and Planning:

  1. Assist in the development and execution of a comprehensive content strategy that aligns with the marketing and business development goals.
  2. Plan and manage a content calendar to ensure timely delivery of high-quality content.

Social Media Management:

  1. Manage Swipe’s social media accounts, including LinkedIn, Twitter, Facebook, and Instagram.
  2. Prepare and schedule social media content tailored to the target audience’s preferences and behaviors.
  3. Engage with followers, respond to comments, and monitor social media interactions to foster community engagement and drive leads.

SEO and Keyword Optimization:

  1. Implement SEO best practices to optimize content for search engines and improve organic search rankings.
  2. Conduct keyword research and incorporate relevant keywords into content.

Collaboration and Support:

  1. Work closely with the Digital Marketing Associate to ensure content supports digital marketing campaigns and initiatives.
  2. Collaborate with the Marketing and Business Development Lead to align content efforts with overall marketing strategies.

Performance Tracking and Reporting:

  1. Monitor and analyze content performance using analytics tools, providing insights and recommendations to optimize future content.
  2. Report on content KPIs and contribute to marketing performance reviews.

Job Requirements

  • Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of experience in content creation, content marketing, or a similar role.
  • Exceptional writing and editing skills with a keen eye for detail.
  • Familiarity with SEO best practices and content management systems (CMS).
  • Strong understanding of social media platforms, trends, and best practices.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer).
  • Strong understanding of digital marketing channels and content distribution strategies.
  • Ability to work collaboratively and meet deadlines in a fast-paced environment.
  • Experience in the fintech or B2B SaaS industry is a plus.

Application Deadline
9th July, 2024.

How to Apply
Interested and qualified candidates should send their CV to: hr@swipe.ng using “Content Associate Role” as the subject of the mail.

Tagged as: Marketing, Social Media