Overview

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Job Position: Content Manager

Job Location: Lagos

Job Description 
What You Will Do:

  1. Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
  2. Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
  3. Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
  4. Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
  5. Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
  6. Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Job Requirements

  • Bachelor’s Degree required.
  • 5 – 7 years of experience working in a strategic marketing capacity.
  • Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
  • Exceptional written and verbal communication skills.
  • Articulate complex ideas in a clear, compelling manner.
  • Collaborate and build consensus.
  • Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies.
  • Lead and shape consumer research.

Skills:

  1. Analytical Techniques
  2. Brand Architecture
  3. Brand Positioning
  4. Channel Management
  5. Competitive Assessments
  6. Consumer Segmentation
  7. Creative Development
  8. Digital Media Strategy
  9. Leadership
  10. Marketing Strategies
  11. Media Planning
  12. Problem Solving
  13. Quantitative Research
  14. Social Media Strategies
  15. SWOT Analysis

What We Can Do for You

  • You will be part of the Africa team where teams are the new heroes, and our leaders are inclusive orchestrators.
  • Together, in pursuit of our Company Vision to craft  Loved Brands,, done sustainably, for a better shared future, we will:
    • Leverage our Bounderless Network
    • Make our Cuture Code inevitable
    • Build winning Capabilties
    • Change the DNA of our organization to becoming Adaptable.

Application Deadline
27th October, 2022.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Social Media

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