Overview
Kibo is an online university that offers STEM degrees to African students, starting with computer science. We’re on a mission to educate the next billion by using technology to deliver affordable and high-quality learning at scale.
Job Position: Content Marketing Manager
Job Location: Remote
Job Description
- It’s an amazing time to join Kibo. We’ve recently launched our BSc in computer science are looking for a Content Marketing Manager to tell the story of our learning experience and connect Kibo to new leaners.
- You will be our chief storyteller and help translate our work and vision into compelling content that inspires and educates our core audience of 18-34 year old Africans who want to build a world-class tech career.
- You’ll also help us speak to other stakeholders including parents and the education industry at large.
- You will work closely with our outreach team and report directly to the CEO.
Job Responsibilities
- Own the development and execution of a content marketing program. You will partner with experts — within and outside of Kibo — to create an editorial plan for blog posts, long form guides, and more
- Collaborate with team members to identify compelling stories, then research, write, edit, and publish content to our channels
- Own content marketing strategy and execution, including managing day-to-day creation, editing, promotion, and reporting
- Manage our social media presence, and our website
- Set goals for content engagement and identify opportunities to syndicate content
- Track and analyze data on content performance, and iterate to improve reach
- Manage interns, volunteers, and other content contributors
- Implement strategies to scale content production
Job Requirements
- Mission-aligned, and excited by Kibo’s mission and vision
- Have a love of writing and distilling complex technical concepts into easy-to-understand materials. Yet, you know content goes beyond what is written and are excited to tell our brand story through different mediums
- Excellent written communicator: as a remote-first, globally distributed startup, we spend a lot of time communicating in writing and documenting our processes. Thus, clear, structured, and well-organized writing is a must.
- Organized, operations-savvy and detail-oriented: You’re great at leading projects, prioritizing, and keeping everyone on track (and in the loop) to deliver on plans. The ability to multi-task in a fast-paced environment, without sacrificing accuracy, is a must.
- Tech savvy: You’re proficient with CRM, automation, and database tools. You have proven success managing online marketing programs and tracking CPC, CPA and CPM cost models on content sites. You are excited to use tech to automate processes, and are comfortable and confident learning new tools.
- Creative and entrepreneurial self-starter: You thrive in a fast-paced environment, and want to build something from scratch.
- Demonstrated experience identifying, writing, editing, and publishing on-brand content across social media channels (e.g. LinkedIn, Twitter, Instagram) for organizations or brands
Required Qualifications:
- 5+ years of professional work experience owning and evaluating marketing campaigns
Preferred Qualifications:
- Experience managing in-house or external design resources, and creating design briefs for social media assets (graphics, GIFs, video, etc.)
- Experienced in implementing organic acquisition strategies, including SEO
How to Apply
Interested and qualified candidates should:
Click here to apply online
Note
We’d love to tell you more, and get to know you. Please complete the application link below. The application will ask you to submit links to three writing samples, so we suggest you gather them before beginning. They are:
- Short form writing sample (less than 500 words)
- Long form writing sample (at least 1000 words)
- 4-6 social media examples with brief contextual background included for each example (Ideally include examples from multiple platforms, and/or a multi-post campaign)
