Overview

Media Trust Group, owners of Daily Trust, Aminiya, Trust TV, Trust Radio, and Digital Trust, is recruiting a suitably qualified candidate to fill the position below:

Job Position: Digital Marketer

Job Location: Abuja

Job Description

  • The Digital Marketer plays a crucial role in driving traffic, engagement, and growth for the YouTube project, helping to achieve the specified KPIs and maximize the project’s reach and revenue.

Job Responsibilities

  1. Digital Strategy: Develop and execute a comprehensive digital marketing strategy tailored to each vertical of the YouTube project: Health, Wellness, and Lifestyle; Travel and Exploration; and Starters Connect.
  2. Audience Analysis: Conduct in-depth audience research to understand the target demographics, preferences, and behaviors of viewers within each vertical.
  3. Content Promotion: Strategically promote YouTube channel content across various digital channels, including social media platforms, email marketing, and online communities.
  4. SEO Optimization: Implement SEO strategies to improve the visibility and discoverability of YouTube videos and the channel itself. This includes optimizing video titles, descriptions, and tags.
  5. Paid Advertising: Manage paid advertising campaigns on platforms like Google Ads and social media to increase channel visibility, reach, and subscriber acquisition.
  6. Analytics and Insights: Utilize analytics tools to track the performance of videos and channel growth. Analyze data to make data-driven decisions and optimize marketing efforts.
  7. Engagement Strategies: Develop engagement strategies to increase likes, shares, comments, and overall viewer interaction with the channel’s content.
  8. Community Building: Foster an active and engaged community around the YouTube channel by responding to comments, questions, and feedback promptly and positively.
  9. Collaborations: Identify and initiate collaborations with other YouTube channels, influencers, and relevant partners to expand the channel’s reach and audience.
  10. Branding and Consistency: Ensure that the channel’s branding and messaging are consistent across all digital marketing channels.
  11. Monetization Strategies: Work towards achieving the project’s monetization goals, including revenue from affiliate marketing, sponsored content, and YouTube ads.

Job Requirements

  • Candidates should possess relevant qualifications and work experience.

Application Deadline
11th October, 2023.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Marketing