Overview
Abbadeboss Customer Experience Transformation, a subsidiary of Abbadeboss Limited, is a customer-centric business solutions consultancy dedicated to helping businesses grow, expand, and increase revenue. We specialize in resolving business pain points to enhance performance.
Job Position: Digital Marketing Manager
Job Location: Lagos
Job Description
- We are seeking a seasoned Digital Marketing Manager to join our team and lead digital marketing efforts.
- The Digital Marketing Manager will be responsible for analysing, developing, implementing, and managing marketing campaigns for FINTECH-related and other projects.
- This role requires a strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.
- The ideal candidate will have a wealth of experience in digital marketing research, data analysis, social media marketing, website optimization, etc with a proven track record of driving results.
Job Responsibilities
- Fintech Expertise: Research, source and negotiate with merchants/ partners for profitable financial and money transfer deals on technical platforms.
- Product/ Service Expansion Research: Research and analyse profitable fintech services, present approaches and deliver strategies to implement them.
Digital Marketing Strategy & Execution:
- Develop, implement, and manage comprehensive digital marketing strategies across various channels, including SEO/SEM, email, social media, display advertising, and more.
- Lead and oversee the execution of marketing campaigns, ensuring alignment with business goals and objectives.
- Develop, implement, and manage social media strategies to enhance brand awareness and engagement.
- Continuously monitor and optimize campaign performance, utilizing A/B testing, analytics, and other tools to drive conversions and ROI.
Market Research & Trend Analysis:
- Conduct in-depth market research to identify new opportunities, understand competitor activities, and stay updated on the latest industry trends.
- Analyze consumer behaviour and digital engagement to identify patterns and insights that inform marketing strategies.
Social Media & Content Marketing:
- Develop and manage a robust social media strategy that enhances brand visibility and engages the target audience.
- Create and oversee the production of high-quality, engaging content for digital channels, ensuring consistency in brand voice and messaging.
- Develop, implement, and manage social media strategies to enhance brand awareness and engagement.
Website Optimization & Management:
- Manage and optimize the company’s website to improve user experience, increase traffic, and enhance conversion rates.
- Implement SEO best practices to ensure the website ranks highly on search engine results pages (SERPs).
- Utilize web analytics tools (e.g., Google Analytics) to track and report on website performance, making data-driven recommendations for improvement.
Data Analysis & Reporting:
- Analyze digital marketing data to measure the effectiveness of campaigns and initiatives, making informed decisions to optimize results.
- Prepare detailed reports on campaign performance, customer behavior, and market trends, providing actionable insights to stakeholders.
Online Marketing & Opportunity Identification:
- Identify and develop new online marketing opportunities that align with the company’s strategic goals.
- Collaborate with cross-functional teams to design and implement innovative digital marketing solutions.
Team Leadership & Collaboration:
- Lead and mentor a team of digital marketing professionals, fostering a collaborative and results-driven environment.
- Work closely with internal teams, including product development, sales, and customer service, to ensure marketing efforts are aligned with overall business objectives.
Job Requirements
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. Relevant certifications will be an advantage e.g., Google Analytics, HubSpot, etc.) is a plus.
- A minimum of 5 years of experience in digital marketing, with a proven track record of success in similar roles.
- Extensive experience in digital market research, data collection, and analysis, with the ability to translate data into actionable strategies.
- Strong expertise in social media marketing, website optimization, SEO/SEM, email marketing, and content creation.
- Proficient in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and CRM systems.
- Excellent analytical skills, with the ability to interpret complex data and provide actionable insights.
- Strong project management skills, with the ability to manage multiple campaigns and projects simultaneously.
- Creative thinking and problem-solving skills, with a passion for innovation and staying ahead of industry trends.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Benefits
- Salary: N300,000 – 400,000 Monthly.
- Work from Home
- Possibility of contract extension based on performance/ availability
Application Deadline
25th August, 2024.
How to Apply
Interested and qualified candidates should send their CV to: careers@abbadeboss.com using the Job Title as the subject of the mail.
Note: This job description above is intended to provide a general overview of the role. Duties and responsibilities may be adjusted based on the specific needs of the company.