Overview

Avocado Virtual Solutions (AVS) is a professional virtual assistance and business support service dedicated to helping entrepreneurs, small businesses, and busy professionals streamline their operations. We specialise in administrative support, customer service, social media management, recruitment assistance with onboarding, and business/company branding. Our mission is to help clients save time, enhance productivity, and build strong, recognisable brands while they focus on growing their businesses.

Job Position: Digital Marketing Manager
Location: Ikorodu, Lagos
Employment Type: Part-time (Hybrid)

Job Summary

The Digital Marketing Manager is responsible for developing and implementing the organisation’s digital marketing strategies, including marketing campaigns that increase brand awareness, drive traffic, and acquire leads tailored to meet set sales and marketing goals.

Job Responsibilities

  1. Curate marketing and sales strategies
  2. Work with the CEO to execute marketing strategies
  3. Plan, create and post engaging content for Instagram, Facebook, LinkedIn, YouTube, TikTok, Pinterest, Google My Business, etc., ensuring brand image and message are consistent across all digital channels
  4. Generate, edit, publish and share engaging content daily
  5. Engage with followers, respond to comments and DMs, respond to queries in a timely manner, monitor customer reviews and build a community
  6. Create high-converting captions and sales copy that drives engagement and sales
  7. Run paid adverts (Facebook, Instagram, TikTok, Google, etc.) to drive traffic and sales and measure ROI on campaigns
  8. Conduct social media audits and monitor sales and marketing KPIs to track success
  9. Generate quality leads by preparing a quality lead magnet
  10. Develop, deploy and manage email marketing campaigns and WhatsApp broadcasts
  11. Develop and deploy launch campaigns for new products and services
  12. Upload and update product images, product descriptions, prices, etc, on the company website to ensure accuracy and consistency
  13. Ensure the online store is optimised for user experience and sales
  14. Monitor website performance, website traffic, sales and campaign performance using analytics tools, report issues and coordinate with the developer for timely fixes.
  15. Create SEO blog posts
  16. Stay updated on current trends, audience preference, competitor activities, customer buying behaviour, etc.
  17. Stay up to date with the latest social media best practices and technologies
  18. Secure partnerships and collaborative deals with influencers, communities, industry professionals and complementary brands
  19. Establish, develop and maintain positive business and customer relationships
  20. Prepare periodic reports and suggest improvements for better results.

Qualifications and Requirements

  1. Minimum of an OND in Marketing or related discipline
  2. Proven work experience in a Digital Marketing role (minimum of 2 years).
  3. Must stay at Ikorodu or within the environs.

Skills and Qualities:

  1. Expertise in Facebook/Instagram/Google/TikTok Ads, creating content and managing communities
  2. Excellent copywriting skills
  3. Intellectual curiosity and an interest in learning new skills
  4. Ability to deliver creative content (Text, image, video)
  5. Expert knowledge of SEO and keyword research
  6. Social media and tech savvy, and up to date on current trends
  7. Knowledge of digital marketing strategies, online marketing channels and an ability to deliver on metrics-driven results
  8. Familiar with web design
  9. Excellent English writing and communication skills
  10. Problem-solving skills
  11. Analytical, multitasking and time management skills
  12. Excellent graphic design and video editing skills.
  13. Lagos would be the primary job location. It might be required to travel, work overtime and on weekends.

Personal Attributes:

  1. Sociable and friendly
  2. Confident and pleasant
  3. Assertive and creative
  4. Keen eye for detail.

Salary
N150,000 monthly.

How to Apply
Interested and qualified candidates should send their Applications and CV to: avsabujacareer@gmail.com using the Job Title as the subject of the mail.

Tagged as: Marketing