Overview

Zetabrent Education is a fully registered and experienced education consultancy agency. We were established to meet the needs of parents, students and institutions for professional and independent education, recruitment and University/College placement services from across the globe. At Zetabrent, We offer free consulting services to prospective study abroad candidates who are not sure about where to go and how to go about it.

We provide guidelines and help shaping your experience from preparatory to decision making leading to your gaining admission up to your travel and accommodation including scholarship opportunities.

Job Position: Digital Marketing Officer

Job Location: Abuja

Job Description

  1. We are looking for a Digital Marketing Officer who is efficient, smart and dedicated, who can assist the marketing team in developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels.
  2. He/She will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.
  3. He/She will provide overall support in relation to the company’s overall marketing processes.

Job Responsibilities

  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  2. Develop and implement digital marketing strategy
  3. Manage organization’s website and maintain it, keeping best practices in mind
  4. Optimize content for the website and social media platforms
  5. Work with various content formats such as blogs, videos, audio podcasts, etc.
  6. Maintain social media presence across all digital channels
  7. Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  8. Create visual concepts for promotional activities
  9. Manage the digital marketing calendar
  10. Maintain the online presence and reputation of the company
  11. Oversee the creation and maintenance of social media content
  12. Oversee the digital marketing budget
  13. Analyze digital data to draw key recommendations around website optimization
  14. Conduct social media audits to ensure best practices are being used
  15. Maintain digital dashboard of several different accounts
  16. Coordinate with sales team to create marketing campaigns
  17. Prepare emails to send out to customers on email marketing platforms
  18. Ensure that the brand message is consistent
  19. Identify trends and insights, and optimize performance based on the insights
  20. Brainstorm new and creative growth strategies
  21. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  22. Instrument conversion points and optimize user funnels
  23. Collaborate with agencies and other vendor partners
  24. Evaluate emerging technologies and provide perspective for adoption where appropriate

Job Requirements

  1. A minimum of Bachelor’s Degree in Marketing or related field.
  2. Minimum of 2 years of experience in Digital Marketing
  3. Proven working experience in digital marketing
  4. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  5. Knowledge of video and picture editing software
  6. Knowledge of Graphics Design is highly desirable
  7. Must be able to juggle multiple projects at the same time
  8. Incredible attention to detail
  9. Understanding of all social media platforms
  10. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  11. Experience in optimizing landing pages and user funnels
  12. Solid knowledge of website analytics tools
  13. Working knowledge of ad serving tools
  14. Experience in setting up and optimizing Google Adwords campaigns
  15. Strong analytical skills and data-driven thinking
  16. Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Deadline
24th December, 2023.

How to Apply
Interested and qualified candidates should send their Resume to: rcvs@zetabrenteducation.com using the Job Title as the subject of the email.

Tagged as: Graduate, Marketing, Social Media