Overview

Inventiva Technologies Limited – We are a start-up but already have a few notches on our professional belt. We are currently building a tech platform that will simplify the way custom apps are built and delivered on time every time.

Job Position: Digital Marketing Specialist

Job Location: Lagos

Job Description

  1. We are seeking a Digital Marketing Specialist to develop and execute digital marketing campaigns that increase brand awareness, drive website traffic, and generate leads.
  2. The ideal candidate will have a strong understanding of digital marketing channels, tools, and best practices, and be able to analyze data to measure campaign performance and make data-driven decisions.
  3. The candidate should have experience working in a fast-paced, collaborative environment and be passionate about staying up-to-date with the latest trends and technologies in digital marketing.

Job Responsibilities

  1. Develop and implement digital marketing strategies that align with business goals and objectives
  2. Create and manage campaigns on various digital marketing channels, including PPC, SEO, social media, email, and display advertising
  3. Write compelling ad copy, social media posts, and email campaigns that resonate with target audiences
  4. Analyze data to measure campaign performance and make data-driven decisions to optimize campaigns
  5. Conduct keyword research, perform on-page optimization, and manage link-building efforts to improve website rankings on search engine results pages
  6. Develop and maintain a content calendar that aligns with the brand’s voice and engages target audiences
  7. Collaborate with cross-functional teams, including content, design, and development, to ensure campaigns are executed effectively
  8. Stay up-to-date with the latest trends, technologies, and best practices in digital marketing

Job Requirements

  • Bachelor’s Degree in Marketing, Communications, or a related field
  • 3+ years of experience in digital marketing
  • Strong understanding of digital marketing channels, including PPC, SEO, social media, email, and display advertising
  • Experience with Google Analytics, Google Ads, and social media management tools
  • Excellent written and verbal communication skills
  • Strong analytical skills and ability to use data to make informed decisions
  • Ability to work collaboratively with cross-functional teams in a fast-paced environment
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.

Benefits

  1. Health Insurance: medical, dental, and vision insurance
  2. Retirement Benefits: Pension Contribution
  3. Paid Time Off: Covering holidays, vacation days, and sick leave
  4. Professional Development: We encourage and support ongoing professional development by offering access to training, conferences, and other learning opportunities.
  5. Competitive Salary: Offer a competitive salary that reflects the market rate for digital marketing specialists with similar skills and experience.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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