Overview

Krystal Digital is a full-service ICT company which specialises in the development, research, deployment and creation of customised and service-oriented software applications.

Our organisation has a strong competence in providing secure and continuously available Information technology/infrastructure solutions to organisations, institutions and parastatals as required, which helps its clients drive efficiency and improve their service delivery. The company has several notable products: Krystal IT Academy, Central Billing System, iLearnNG and Myskool portal to her credit, alongside other undisclosed works.

Job Position: Digital Marketing Specialist
Location: Ikoyi, Lagos

Job Description

As our Digital Marketing Specialist, you will be responsible for creating, implementing, and managing integrated digital campaigns that elevate our brand, engage our target audience, and generate tangible results.

You will work closely with cross-functional teams to ensure our online efforts are innovative, consistent, and aligned with business objectives.

Job Responsibilities
Strategy & Planning:

  1. Develop and implement multi-channel digital marketing strategies tailored to business goals.
  2. Identify target audiences and tailor campaigns to resonate with their needs and preferences.
  3. Plan and manage content calendars for various digital platforms.

Content Development & Management:

  1. Create compelling, brand-aligned content (text, graphics, videos) for websites, blogs, social media, and email marketing.
  2. Collaborate with the design team to produce high-quality visuals and promotional materials.
  3. Maintain consistency in tone, messaging, and branding across all digital channels.

Social Media Management:

  1. Manage and grow the company’s presence on platforms such as LinkedIn, Instagram, Facebook, TikTok and X (Twitter).
  2. Plan and execute creative campaigns to drive engagement, brand awareness, and community building.
  3. Respond to audience interactions in a timely and professional manner.

Paid Advertising & Campaign Optimisation:

  1. Set up, monitor, and optimise paid campaigns on Google Ads, Meta Ads, and other relevant platforms.
  2. Conduct A/B testing to improve click-through rates, conversion rates, and ROI.

Analytics & Reporting:

  1. Track and analyse KPIs, including reach, engagement, lead generation, and conversions.
  2. Prepare monthly performance reports with insights and actionable recommendations.
  3. Use analytics tools (e.g., Google Analytics, Meta Business Suite) to monitor trends and optimise strategies.

Trend Monitoring & Innovation:

  1. Stay updated on emerging technologies, tools, and digital marketing trends.
  2. Experiment with innovative tactics to keep campaigns fresh and competitive.

Qualifications & Skills

  1. Bachelor’s Degree in Marketing, Communications, or a related field.
  2. 2–3 years of proven experience in a digital marketing role.
  3. Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools).
  4. Strong copywriting, storytelling, and content creation skills.
  5. Data-driven mindset with the ability to translate analytics into actionable strategies.
  6. Ability to manage multiple projects, meet deadlines, and work collaboratively.

Salary
N200,000 – N250,000 / month.

How to Apply
Interested and qualified candidate should send their CV and cover letter to: careers@krystalng.com using “Digital Marketing Specialist Application” as the subject of the mail.

Note: Only shortlisted candidates will be contacted, and it is a Hybrid work arrangement.

Tagged as: Marketing