Overview

Soupah Kitchen & Co. – With expertise dated back to 2011, Soupah Kitchen & Co. invests years of know-how, tech system, modern farm, robust supply chain and kitchen network to put foodpreneurs on an accelerated growth path.

Job Position: Digital Marketing Specialist

Job Location: Ibadan, Oyo

Job Description

  • We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work within the marketing team, with supporting team (such as programmers, product management), and sales team to launch campaigns on time and on budget.

Job Responsibilities

  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  2. Design, build and maintain our social media presence
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  4. Identify trends and insights, and optimize spend and performance based on the insights
  5. Brainstorm new and creative growth strategies
  6. Plan, execute, and measure experiments and conversion tests
  7. Collaborate with internal teams to create landing pages and optimize user experience
  8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  9. Instrument conversion points and optimize user funnels
  10. Collaborate with agencies and other vendor partners
  11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements

  1. Bachelor’s Degree or equivalent in related field
  2. Proven working experience in digital marketing
  3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  5. Experience in optimizing landing pages and user funnels
  6. Experience with A/B and multivariate experiments
  7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  8. Working knowledge of ad serving tools (e.g. Atlas)
  9. Experience in setting up and optimizing Google Adwords campaigns
  10. Strong analytical skills and data-driven thinking
  11. Up-to-date with the latest trends and best practices in online marketing and measurement.

How to Apply
Interested and qualified candidates should send their CV to: career@soupah.kitchen using the Job Title as the subject of the email.

Tagged as: Marketing, Social Media