Digital Marketing Specialist at Yaphi Tech Nigeria Ltd

Job Position: Digital Marketing Specialist

Job Location: Ikeja, Lagos

Job Description

1. We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team.
2. The ideal candidate will have a passion for all things marketing and technology.
3. You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services.
4. Your main duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Job Responsibilities

1. Develop and manage digital marketing campaigns
2. Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms
3. Manage and maintain the company’s website(s)
4. Track and analyze website traffic flow and provide regular internal reports
5. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
6. Continually work on the Search Engine Optimization of the website(s)
7. Fix any errors or bugs in online content
8. Edit and post videos, podcasts, and audio content to online sites
9. Arrange webinars and webcasts
10. Create online banner adverts and oversee pay per click (PPC) ad management
11. Write copy for email marketing campaigns
12. Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
13. Work on printed material to supplement online products
14. Attend product launches and networking events.

Job Requirements

1. Candidates should possess an OND qualification with 1 – 2 years relevant work experience.
2. Proven working experience in digital marketing
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
5. Experience in optimizing landing pages and user funnels
6. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
7. Working knowledge of ad serving tools (e.g., DART, Atlas)
8. Experience in setting up and optimizing Google AdWords campaigns
9. Strong analytical skills and data-driven thinking.

Salary
N130,000 Monthly.

Application Deadline
31st July, 2024.

How to Apply
Interested and qualified candidates should send their CV to: simonoluwaseyi@ilot.ng using the Job Title as the subject of the mail.