Octoplus Marketing Group is a 360-degree Marketing Consult, Support, Strategy development and Business solutions company. We are focused on creatively engaging consumers/customers/end-users with memorable experiences that impact on brands in our care.

Job Position: Digital & PR Lead

Job Location: Lagos

Job Description

  1. This position is responsible for developing and executing comprehensive strategies to enhance Our online presence and manage our public relations efforts.
  2. This role involves staying abreast of industry trends and adapting strategies to align with the business objectives.

Core Responsibilities

  1. Initiate and lead digital strategies.
  2. Media Relations
  3. Brand Reputation Management.
  4. Content Development
  5. Direct Digital Campaigns
  6. Oversee online brand presence.

Job Responsibilities
A typical day on the job will involve:

  1. Drive Marketing Projects of the company to ensure a long-lasting relationship and valuable exchange of resources between the Agency and its Clients.
  2. Responsible for the coordination of all PR & Media activities for clients as well as coordination of the company’s PR & Media marketing and communication drive.
  3. Draw daily, weekly, and monthly reports of brand/media activities to include all third- party commitments and receivables from Clients.
  4. Stay informed about industry trends, emerging technologies, and changes in the digital and PR Landscape.
  5. Collaborate with the team to marketing team to align digital and PR efforts with overall business objectives.
  6. Design and implement digital media campaigns according to business goals Coordinate and manage the creation of all digital content such as websites, blogs, press releases and podcasts, infographics, videos, etc.
  7. Must ensure that all briefs are well understood and clear to all those involved, must understand clients’ needs and objectives, and liaise closely with them throughout campaigns, often daily.
  8. Responsible for Digital Strategy, Planning and Buying.
  9. Writing original copy and slogans for advertising campaigns, editing, and maintaining brand consistency across all channels.
  10. Day-to-day running and smooth operations of various digital projects, including site launches, online tools, web applications and advertising campaigns.
  11. Propose copy concepts and present underlying strategic thinking to the Managing Director.
  12. Write compelling marketing and promotional materials for a wide variety of products and services.
  13. Interpret copywriting briefs to specifications of project requirements.
  14. Collaborate with Digital. Experiential, PR, and other professionals in developing a variety of marketing materials.
  15. Collaborate with the creative team to concept and develop a language between script and visual plan.
  16. Drive brand consistency across all company communications.
  17. See projects through the whole creative lifestyle, from inception to deployment.

Job Requirements

  • Bachelor’s Degree / HND with at least a second-class upper (2.1) from a reputable institution.
  • Must be creative and possess great digital and storytelling skills.
  • Knowledge of online content strategy and creation.
  • 3-5 years work experience.
  • Excellent writing, editing and proofreading skills.
  • Creative thinker with prolific ideas
  • Strong research skills
  • Great presentation skills
  • Experience with SEO.

Application Deadline
5th March, 2024.

How to Apply
Interested and qualified candidates should send their Applications to: [email protected] using the Job Title as the subject of the mail.

Tagged as: Marketing