Overview

M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.

Job Position: Growth Campaign Manager – Retention

Job Location: Lagos

Job Description

  1. We are looking for a highly motivated and data-driven individual to join our team as a Retention Growth Campaign Manager at M-KOPA.
  2. As the Retention Growth Campaign Manager, you will play a crucial role in developing and executing growth campaigns that focus on maximizing customer retention and optimizing customer journeys.
  3. You will work closely with cross-functional teams to drive impactful campaigns that enhance our customer experience and loyalty.

Job Responsibilities
Develop and Execute Growth Campaigns:

  1. Create and manage weekly growth campaigns with a primary focus on improving customer retention.
  2. Identify key customer segments and tailor the campaigns to suit them
  3. Utilize various marketing channels, including SMS, in-app notifications, and social media to execute campaigns.

Conduct A/B Testing:

  1. Plan and conduct A/B tests to optimize campaign performance and identify areas for improvement.
  2. Analyze and interpret test results to make data-driven decisions and iterate on campaign strategies.

Track and Analyze Campaign Results:

  1. Define the core campaign metrics needed to achieve retention growth objectives and KPIs
  2. Monitor and measure the effectiveness of growth campaigns against those metrics
  3. Prepare and present campaign performance reports to stakeholders, providing actionable insights.

Optimize Customer Journeys:

  1. Utilize customer data and insights to identify pain points and opportunities in the customer journey to improve customer retention
  2. Propose and implement improvements to existing customer journeys to improve retention rates.

Collaborate with Cross-functional Teams:

  1. Work closely with the marketing, product, commercial, customer care, and data analytics teams to align campaign strategies with broader business objectives.
  2. Leverage customer feedback and data to improve overall customer retention

Job Requirements

  1. You have a Bachelor’s Degree or equivalent, 3-7 years of related experience or training, or an equivalent combination of education and experience.
  2. You are passionate about our mission of making everyday essentials accessible to everyone.
  3. You have proven experience in developing and executing growth campaigns. Experience in B2C companies is a plus!
  4. You are proficient in A/B testing methodologies and campaign optimization techniques.
  5. You have familiarity with marketing automation platforms and customer segmentation strategies.
  6. You are extremely results-focused and are a self-starter, with excellent decision-making and problem-solving skills.
  7. You love fast-moving environments with a sense of urgency to get the job done.
  8. A proactive and creative mindset to explore new approaches to enhance customer retention.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Business Development

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