Overview

Seeds & Pennies is a digital and retail lending platform offering innovative financial solutions for individuals and businesses. We provide seamless access to credit, savings, and financial empowerment through cutting-edge technology and data-driven lending models. As we scale, we seek a Growth/Marketing Strategist to drive customer acquisition, retention, and overall business growth.

Job Position: Growth/Marketing Strategist

Job Location: Lagos

Job Description

  • The Growth/Marketing Strategist will be responsible for creating and executing strategies that drive user acquisition, engagement, and revenue growth. The ideal candidate has extensive experience in fintech marketing, digital lending, and performance-driven marketing strategies. This role requires a mix of analytical thinking, creativity, and hands-on execution to grow Seeds & Pennies into a market leader.

Job Responsibilities

  • Develop and implement growth strategies focused on customer acquisition, conversion, and retention.
  • Optimize digital marketing campaigns across multiple channels (SEO, PPC, social media, email, content marketing).
  • Leverage data analytics and customer insights to refine marketing efforts and improve conversion rates.
  • Design and manage customer referral programs, loyalty campaigns, and influencer partnerships.
  • Develop compelling brand positioning and messaging to differentiate Seeds & Pennies in the lending space.
  • Collaborate with product, sales, and customer success teams to align marketing efforts with business goals.
  • Identify and test new growth channels, including viral campaigns, affiliate marketing, and community engagement.
  • Monitor marketing KPIs such as CAC (Customer Acquisition Cost), CLV (Customer Lifetime Value), and ROAS (Return on Ad Spend).
  • Implement marketing automation and CRM strategies to enhance customer engagement.

Job Requirements

  • Minimum 5 years of experience in growth marketing, digital marketing, or performance marketing in the fintech or lending industry.
  • Proven track record of scaling customer acquisition and improving conversion rates.
  • Strong expertise in SEO, PPC, social media advertising, email marketing, and content strategy.
  • Proficiency in Google Analytics, Meta Ads, CRM tools, and marketing automation platforms.
  • Deep understanding of digital lending, consumer credit behaviour, and financial product marketing.
  • Ability to analyze data, identify trends, and make data-driven decisions.
  • Experience in affiliate marketing, partnerships, and influencer marketing is a plus.
  • Strong communication, problem-solving, and strategic thinking skills.

Salary
N400,000 – N600,000

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Marketing

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About Seeds & Pennies

Seeds & Pennies is a digital and retail lending platform offering innovative financial solutions for individuals and businesses. We provide seamless access to credit, savings, and financial empowerment through cutting-edge technology and data-driven lending models.