Overview
Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. We started operations in 2002 as a transaction switching and electronic payments processing, and have progressively evolved into an integrated payment services company, building and managing payment infrastructure as well as delivering innovative payment products and transactional services throughout the African continent. At Interswitch, we offer unique career opportunities for individuals capable of playing key roles and adding value in an innovative and fun environment.
- Job Position: Head, Digital Marketing
- Job Location: Lagos, Nigeria
Job Purpose
- To support the growth of Interswitch’s products and brands using digital channels, whilst championing content excellence, operational effectiveness, and resource efficiency from a digital marketing and engagement viewpoint.
Job Responsibilities
Strategic Planning:
- Define a vision of how digital marketing will contribute to brand development – taking into account all of Interswitch Group’s owned, earned, and paid brand assets.
- Create digital marketing strategies and digital marketing plans or roadmaps to support the lead acquisition and brad awareness objectives across the business, including social media and content marketing, performance marketing, and email marketing.
- Mobile strategy development and design of the mobile marketing roadmap.
- Set KPIs and ensure all activities are evaluated, co-ordinating across appropriate internal departments including the Customer Insight and Analytics Team ensuring growth, engagement, and loyalty.
- Responsible for the digital marketing budget and reporting to senior management.
Implementation & Measurement:
- Lead the management and measurement of integrated digital campaigns across all channels such as search, display, owned channels (email, push messages on the web and mobile app, social media).
- Report on results and set organizational KPIs and implement within dashboards using Google Analytics or other analytics packages.
- Responsible for driving new leads via online channels and demonstration or evidence of ROI.
- Responsible for growing customer base via digital marketing channels.
- Measure and interpret data to include customer profiling and behavior across customer journey mapping and web/mobile traffic data.
- Responsible for marketing channel attribution and tracking methodology.
- Responsible for associated digital marketing systems, processes, and technologies.
- Assess new digital marketing technologies, tools, and techniques, and regularly review for the best fit for the business.
Market & Customer Research/Intelligence:
- Interpret research to support digital marketing strategies and multichannel user experience journeys.
- Apply research skill to analyze data, search for trends, develop key findings to influence campaigns
- Responsible for digital media landscape and digital marketing intelligence to glean insights around competition’s digital marketing strategy and execution
- Keep abreast with industry and market trends and best practices
Education
- Good 1st degree in relevant field/discipline
- Professional Certification in Digital Marketing
Experience:
- Minimum of 6 years experience in digital marketing with preferred experience in data-driven, highly competitive, complex, dynamic, and digital environments such as payments & FinTech, financial services, e-commerce, telecoms. Agency experience with brands in this sector would also be considered
- Minimum of 5 years management experience.
How to Apply
Interested and qualified candidates should:
Click here to apply online
