Overview

MacArcani Global Services Limited is a leading provider of educational consulting and international trade services. As we continue to expand our market presence, we are seeking a talented and analytical Market Research Analyst to join our team in Abuja.

Job Position: Market Research Analyst

Job Location: Wuse II, Abuja (FCT)

Job Description

  • The Market Research Analyst will be responsible for gathering, analyzing, and interpreting market data to help inform business decisions.
  • This role is crucial in understanding market trends, customer preferences, and competitive dynamics.
  • The ideal candidate will have strong analytical skills, a deep understanding of market research techniques, and the ability to translate data into actionable insights.

Job Responsibilities

  • Conduct market research to identify trends, market conditions, and potential opportunities for the company.
  • Analyze data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports and presentations that summarize research findings and provide actionable insights to management.
  • Monitor and forecast marketing and sales trends based on research data.
  • Gather information on competitors, including pricing, product performance, and market share.
  • Develop and implement surveys, questionnaires, and other data collection tools.
  • Collaborate with cross-functional teams to provide insights that drive marketing strategies and business growth.

Job Requirements

  • Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field. A master’s degree or relevant certification is a plus.
  • Minimum of 3 years of experience in market research, data analysis, or a similar role.
  • Proficient in market research techniques, statistical analysis, and data visualization tools.
  • Strong analytical and critical thinking skills.
  • Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.
  • Proficiency in Microsoft Office Suite, especially Excel, and familiarity with research tools such as SPSS, SAS, or similar.
  • Ability to work independently and manage multiple projects simultaneously.

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work in a dynamic and innovative environment.
  • Professional growth and development opportunities.
  • A supportive and collaborative team culture.

Application Deadline
30th September, 2024.

How to Apply
Interested and qualified candidates should send their Resume and a Cover Letter to: hr@macarcani.com using the Job Title as the subject of the mail.

Tagged as: Business Development, Marketing