Overview

Kerry is the world’s leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers’ most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.Kerry Group Plc – Founded in 1972 in Co. Kerry, Ireland, the Kerry Group has annualised sales in excess of €7 Billion and supplies over 18,000 food ingredients and flavour products to customers in more than 140 countries worldwide. We have established over 150 manufacturing sites, operate in over 30 countries, and employ 25,000 people worldwide.

Job Position: Marketing Analyst

Job Location: Lagos

Job Description

  1. The focus of the Marketing Analyst is on Market Research and Consumer Insights (MRCI) to help the business understand consumers and the market.
  2. This is a dedicated resource to focus on gaining market knowledge and consumer insights to help inform strategic direction for the business.

Job Responsibilities

  1. Deliver market and consumer insights to facilitate the creation of commercial presentations and strategy development
  2. Works with the MRCI team to develop proactive consumer insights that are relevant and meaningful to the market
  3. Generate strong understanding of market & consumer trends and behaviour
  4. Support Kerry’s ‘Insight Sales’ approach to selling by developing market and consumer insights to help shape Kerry’s value proposition and messaging
  5. Compile reports containing actionable recommendations as required by the Marketing & Sales teams
  6. Create insight driven, visually compelling presentations, infographics and any other asset to pitch or communicate internally
  7. Analysis and interpretation of market and consumer data
  8. Determine market and consumer needs through qualitative and quantitative research, surveys, and focus groups
  9. Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
  10. Applies analytical techniques, methodologies, and processes to interpret the data, eliciting insights and delivering substantiated recommendations
  11. Identifies and ensures that all relevant consumer data is incorporated into analysis to ensure a comprehensive view of consumer behaviour
  12. Manage specific insight projects or challenges, where consumer and market data are the most significant dimension, and work with other teams to produce and communicate final results and recommendations
  13. Manage the process to facilitate information/knowledge sharing and transfer, including monthly/quarterly reporting and planning forums
  14. Management of Market Research agencies

Job Requirements

  1. Bachelor’s Degree or equivalent in Business, Marketing, Mathematics, or the Sciences with at least 3 to 5 years within the Market Research industry
  2. Prior experience in the Food & Beverages, marketing or B2B marketing environment preferable
  3. Strong experience conducting consumer, market, and customer research
  4. Strong experience in industry and market analysis, segmentation, consumer, sales, and customer analysis

Competencies:

  1. Strong analytic and critical thinking and interpretation skills
  2. Strong written and oral communication skills, including creating & making presentations to large audiences.
  3. Problem solving ability
  4. Information gathering techniques
  5. Project management and cross functional team working
  6. Ability to work independently with minimal supervision in a hyper speed environment.
  7. Advanced Excel and PowerPoint skills

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Marketing

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