Overview
Smartflow Technologies Limited is Nigeria’s foremost Flow and Level Automation company, delivering premium and yet cost-effective solutions to clients with unparalleled professionalism and skill. In addition to being an engineering-focused organisation, Smartflow Technologies is involved in the supply, installation and support of fueling systems and equipment, including but not limited to Pumps and Dispensers.
Job Position: Marketing and Social Media Executive
Location: Ojodu Berger, Lagos
Job Responsibilities
- Develops and executes digital marketing strategies.
- Creates and manages engaging content across social platforms, monitors and analyses social media performance.
- Engages with the online audience to drive brand awareness and achieve business goals.
- Developing social media strategies, content creation, community management, performance analysis, competitor monitoring, and staying updated on digital trends.
- Designs and implements comprehensive social media strategies that align with the company’s marketing objectives.
- Creates, curates, and schedules compelling written, visual, and multimedia content for various social media channels.
- Manages and engages with online communities by responding to comments and messages, fostering discussions, and building relationships with influencers.
- Monitors key performance metrics, analyses data using tools like Google Analytics, and generates reports to evaluate campaign effectiveness and guide future strategies.
- Conducts research to understand consumer trends and target audiences, and tracks competitor activity to identify new opportunities and maintain a competitive edge.
- Plans, executes, and manages paid social media advertising campaigns, including budget allocation and targeting.
- Monitors brand sentiment on social media and manages potential crises to protect the company’s reputation.
- Works with internal teams, such as design and sales, to ensure brand consistency and support broader marketing initiatives.
Requirements
- Bachelor’s Degree in Marketing, Business, or related field.
- Minimum of 2 years’ experience.
- Proven experience developing marketing plans and campaigns
- Excellent communication, interpersonal and presentation skills
- Strong writing and analytical skills using diverse tools and computer applications
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Proficiency with online marketing and social media strategy
- Thorough understanding of marketing and negotiating techniques.
- Extensive knowledge of marketing strategies, channels, and branding.
- Creativity and the ability to develop engaging content.
Method of Application
Interested and qualified candidates should send their CV to: career@smartflowtech.com using the job title as the subject of the email.