Marketing at AB Microfinance Bank

AB Microfinance Bank is a national microfinance bank licensed by the Central Bank of Nigeria (CBN), with its head office in Lagos and branches spread across Lagos, Oyo, Ogun, Ondo and Anambra State. AB Microfinance Bank Nigeria is committed to its passion of helping to improve the business opportunities of entrepreneurs by availing them of easy access to affordable loans, as well as improve the general financial status of everyone with its deposit accounts. It is a limited liability company duly incorporated in Nigeria under the 2002 Companies and Allied Matters Act, and is regulated by the Central Bank of Nigeria as a fully fledged microfinance bank.

Job Position: Marketing / Public Relations Officer

Job Location: Ikeja, Lagos

Job Responsibilities

1. Develop and execute Marketing Strategy, Plans, Campaigns and Budget
2. Control cost of Marketing and PR activities
3. Coordinate the negotiation and service agreement with suppliers of marketing and PR materials.
4. Liaising with vendors on procurements of marketing and promotional materials
5. Planning and co-coordinating office events
6. Preparing and supervising the production of publicity brochures, promotional items, handouts, direct mail leaflets and photographs
7. Ensure the company’s corporate public relations strategy is clearly defined, well-articulated and properly documented
8. Establish and manage channels of communication with the media, public, shareholders and stake holders in cooperation with the CEO/CBO
9. Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email;
10. Oversee the content and production of radio jingles, newspapers, magazines and Web sites
11. Liaise with third party service providers such as printing houses, advertising/media agencies /government agencies like LASAA, etc.
12. Control the quality of all communication material to ensure that they conform to ABN’s brand standards and build a strong corporate image and identity.
13. Manage the contents of ABN official social media pages
14. Head the Editorial board of the internal newsletter and coordinate its publication on a monthly basis
15. Propose strategies on how to organize product/service promotions in collaboration with relevant departments
16. Support with prompt deliveries of marketing/promotional items from the head office
17. Organize branch events in collaboration with the Branch Managers
18. Manage ad-hoc tasks as assigned by the Chief Executive Officer.

Job Requirements

1. Minimum of Bachelor’s Degree or its equivalent in Marketing, Business or any related field preferably in the bank or other financial institution
2. Minimum of 3 years’ experience in creating and implementing successful marketing campaigns, interventions and providing advisory on market insights.
3. Excellent performance in current position and not less than one year in current position
4. Experience in Marketing, Communications, Creative Design and Brand Management
5. Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
6. Solid understanding of market research and data analysis methods
7. Ability to apply marketing techniques over digital (e.g. social media) and non- digital (e.g. press) channels
8. Good understanding of the bank’s business and knowledge of products
9. Effective in written and oral communication
10. Strong interpersonal skills, people-oriented personality and strong team collaboration.

Benefits

• Chance to boost the career path within the Marketing Department
• Career advancement as Senior Marketing Officer and Marketing Manager in the nearest future.

Application Closing Date
7th September, 2022.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note

• Please ensure that you indicate job title as the SUBJECT of the mail.
• Failure to comply would disqualify your application.
• Only shortlisted candidates will be contacted.