Overview

Software Business Solutions Consulting (SBSC) is a boutique, minority-owned and managed, consulting firm, working with global clients to uncover opportunities and solve problems. We are experts in the areas of: Application Development, Application Support, Business Strategy, Program & Project Management, Business Intelligence, Mobile Application, and Help Desk/Customer Service. We use this expertise and our experience in various industries, such as Healthcare, Financial Services, Retail, Travel, Transport, Logistics and Insurance, to provide results that businesses need.

Job Position: Marketing Corporate Manager

Job Location: Lagos

Job Responsibilities

  • Managing all marketing activities for the company.
  • Developing the marketing strategy for the company in line with company objectives.
  • Co-ordinating marketing campaigns with sales activities.
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door and other channels
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Creation and publication of all marketing material in line with marketing plans.
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
  • Monitor and report on effectiveness of marketing communications.
  • Create a wide range of different marketing materials.
  • Working closely with design agencies and assisting with new product launches.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Analyzing potential strategic partner relationships for company marketing.

Job Requirements

  • B.Sc / M.Sc Degree in Marketing or related field.
  • Relevant postgraduate degree (MBA, MSC) is mandatory.
  • Relevant Professional certification is a plus.

Experience Required:

  • Minimum of Eight (8) years’ experience in the marketing industry or a similar position.
  • Strong analytical and project management skills.
  • Confident and dynamic personality.
  • Strong creative outlook.
  • Competency and Skills Requirements
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Fluent spoken and written English. Excellent verbal and written communication skills
  • Should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
  • High integrity
  • Good IT skills including excel, word, and powerpoint.
  • Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate.
  • Self-driven and self-motivated.
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

How to Apply
Interested and qualified candidates should forward their CV to: oaina@sbsc.com using the Position as the subject of the email.

Tagged as: Marketing