Overview

Baddhia is an online matchmaking, intimacy-building and social commerce platform. We are helping people to build happy and healthy life-long relationships.

Job Position: Product Marketing Manager

Job Location: Lagos

Job Description

  • We are looking for a smart, tech-savvy, committed individual who is highly passionate about scaling a solution that will help improve millions of people’s mental and emotional health.

Job Responsibilities

  1. Collaborate with internal stakeholders to understand the company’s vision, corporate direction, brand profile, and products.
  2. Conduct market research and analyze trends to understand the competitive landscape, customer and industry dynamics, and position products.
  3. Develop product marketing strategies and communicate the unique value proposition to the target audience across relevant touchpoints (e.g., Instagram, Facebook, Twitter, Tik-Tok, YouTube, print, broadcast etc.) to drive mobile app sign-ups.
  4. Create compelling messages (e.g., landing page content, product videos, website copy, blog posts, email copy, ad copy etc.) that articulate the benefits of our products to customers to drive conversions.
  5. Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
  6. Create and manage execution budget.
  7. Leverage customer insights and feedback to drive product adoption.
  8. Analyze, report, and present performance metrics to relevant internal stakeholders: Monthly app sign-up growth rate, Customer acquisition cost, Number of profile matches, Number of exclusive partners, Monthly active users, Monthly average revenue per user, and Monthly paying customers.

Job Requirements

  • A Bachelor’s Degree holder in Mass Communication, Marketing, or any related field.
  • An M.Sc. in a related discipline or MBA is an added advantage.
  • 4+ years of cognate experience.
  • You are highly passionate about scaling a solution that will help improve millions of people’s mental and emotional health.
  • Experience working at an early-stage technology startup.
  • Excellent written, communication and interpersonal skills.
  • Good presentation, teamwork, time management and leadership skills.
  • Good knowledge of Microsoft Office Suites.
  • Good knowledge of any relevant email campaign tool e.g., MailChimp
  • Self-motivated, detail-oriented, and creative.
  • Experience in market analysis, content marketing and copywriting.
  • Experience initiating and driving a range of go-to-market programs including, webinars, exhibitions, events, social media campaigns etc.

Salary
N200,000 – N250,000 monthly

Application Deadline
30th September, 2022.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Marketing

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