Overview

Credo, a Payment Gateway Solution that focuses on delivering convenience to customers, is recruiting to fill the position below:

Job Position: Product Marketing Manager

Job Location: Island, Lagos

Job Responsibilities

  1. Take the lead role in managing and executing the strategic product marketing plans to drive revenue including how value prop gets delivered to customers and partners
  2. Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis
  3. Conduct ongoing market research to inform our segmentation, positioning,messaging, and lifecycle strategies
  4. Analyze product performance, synthesize customer feedback, and advocate improvements
  5. Improve funnel metrics, helping us better define customer intent and metrics across acquisition, activation, retention and advocacy
  6. Supports the planning, management, delivery and testing of products to a widevariety of business units, clients and programs
  7. Own, drive, optimize go-to-market campaigns from product concept to launch and the entirety of their lifecycles, to drive awareness and adoption of new and existing products
  8. And other responsibilities that support the business growth.

Job Requirements

  • B.Sc / BA in Marketing, Communications or similar field
  • 5-7 years of proven experience in product marketing (ideally inB2B/SaaS/Technology/Fintech)
  • Familiar with marketing automation tools
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram
  • Demonstrated ability in launching and growing innovative products Background in copywriting is a plus
  • Ability to drive actionable insights and inform product and marketing strategies from research and data
  • You have experience launching software products to market, defining the product positioning, pricing and channel strategy.
  • You have a solid understanding of the various disciplines across marketing, and have experience creating successful omni-channel campaigns.
  • Experience in campaign development and revenue driving marketing campaigns that create awareness, generate leads, and drive conversions.

Application Deadline
31st October, 2022.

How to Apply
Interested and qualified candidates should send their CV to: dorcas@credocentral.com using “Product Marketing Manager” as the subject of the mail.

Tagged as: Marketing