Overview

Kuda is a full service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly and save more. We raised the largest seed round ever seen in Africa, and completed a Series A funding round in February 2021, led by some of the world’s smartest venture capital investors. With offices in London (our HQ), Lagos and Cape Town, and further offices opening across Africa during 2021, Kuda is fast becoming recognised as the leading ‘Neobank’ for Africans.

To help us grow into the company that can bring meaningful change to the way people across Africa get access to great financial products and services in order to take control of their personal finances, we are actively looking for bright, talented, driven people who are excited by our mission. If this sounds like a great way to spend your valuable time, then please get in touch with us.

Job Position: Product Marketing Manager, Business

Job Location: Lagos

Job Responsibilities

  1. Conduct customer and market research to understand customer needs, preferences, and behaviors’, and use insights to inform product development and marketing decisions
  2. Collaborate closely with the product, communications, brand and growth teams to understand the features, benefits, and unique value propositions of our products and services, and communicate them to our target customers in a compelling way
  3. Develop and execute product marketing strategies for Kuda Business’ products and services, including segmentation, targeting, positioning, and messaging
  4. Work with cross-functional teams to ensure that products are effectively launched, positioned, and promoted to drive user acquisition, retention, and engagement for Business customers
  5. Measure and analyse the performance of marketing campaigns, and use data to optimize marketing strategies and tactics for both consumer and business banking customers
  6. Monitor market trends, competitive landscape, and customer feedback to identify opportunities and threats, and provide recommendations for product and marketing strategy for Business customers
  7. Develop and maintain relationships with key stakeholders, including partners, customers, and influencers, to drive brand awareness and advocacy for business audiences
  8. Manage budgets, timelines, and resources to ensure that marketing projects are delivered on time, within scope, and budget for business products

Job Requirements
Minimum Requirements:

  • 3 years Product Marketing or Product Operations experience in the fintech space  – especially a African/Nigerian based one
  • Experience working with, and often driving GTM strategy & execution across cross-functional  teams including Product (B2B-focused), Marketing, Communications & Growth.
  • Solid ROI-tracking skills, able to prove what is—or isn’t—working, leveraging tools like Looker, Mixpanel
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer. Documentation is a key part of your role
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Strong ability to translate technical concepts into compelling narratives across our business audiences
  • Comfortable using collaboration and CRM tools such as Slack, Notion, Google Workspace, Figma.

Preferred Requirements:

  • 5+ years of Product Marketing or Product Operations experience in the B2B fintech space  – especially a African/Nigerian based one – is an advantage

Application Deadline
15th August, 2024.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Business Development, Marketing

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