Overview
Jumia is Africa’s leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.
Job Position: Product Marketing Specialist
Job Location: Lagos
Job Description
- As a CRM Associate at Jumia Food, you will play a central role in driving the growth of our food delivery platform.
- Your responsibilities include crafting and executing marketing strategies that elevate the customer experience and propel platform success.
- Your expertise is instrumental in ensuring Jumia Food consistently delivers outstanding value to both customers and restaurant partners.
- You should also be good at Data Analysis (Power BI, SQL) and digital marketing (POM, SEO, CRM, etc)
Job Responsibilities
- Product Positioning and Messaging: Develop clear, compelling product positioning and messaging tailored to our target audience.
- Market Research: Conduct in-depth market research to uncover customer needs, preferences, and industry trends in online food delivery.
- Product Launch: Strategically plan and execute product/brand launches on the Jumia Food platform, collaborating with cross-functional teams for a seamless rollout.
- Content Creation: Generate high-quality marketing content, including product descriptions, blog posts, and promotional materials.
- Customer Insights: Analyze customer data and feedback to gain valuable insights into customer behavior and preferences.
- Marketing Channel Mastery: Cultivate a deep understanding of marketing channels and content standards relevant to your domain, refining your approach using data-driven insights.
- Marketing Outreach: Disseminate communications to customers through channels such as email, push notifications, SMS, in-app messages, and more.
- Segmentation: Utilize insights to construct customer segment cohorts, enabling targeted initiatives that drive sustained engagement and high-value sales.
- Competitor Analysis: Monitor and analyze competitors’ activities in the food delivery sector to identify opportunities and threats.
- Campaign Management: Plan and execute marketing campaigns to enhance user acquisition, retention, and engagement.
- Collaboration: Collaborate closely with sales, operations, and tech teams to align marketing efforts with business objectives.
- Steering: Proactively partner with the Commercial team to steer weekly product performance.
- Performance Tracking: Monitor and report on the performance of marketing campaigns, offering data-driven recommendations for enhancements.
Job Requirements
- Bachelor’s Degree in Business, Marketing, or relevant field.
- 3 to 5 years of experience as a Product or Growth Marketing Specialist, preferably in e-commerce or online food delivery.
- Passion for e-commerce’s transformative potential.
- Highly structured and analytical.
- Proficiency in storytelling with a track record of crafting compelling content.
- Critical thinker is skilled in presenting perspectives using data, instinct, and industry insights.
- Exceptional communication skills.
- Proficiency in marketing tools and platforms like Salesforce CRM, Data Analytics, and Excel.
- Independent worker with experience in creating, leading, managing, and measuring complex campaigns.
- Data analysis proficiency.
- Web programming skills (HTML, PHP) would be a plus
- Ability to crunch and cluster databases
What We Offer
- A unique experience in an entrepreneurial yet structured environment.
- The opportunity to significantly impact the African e-commerce sector.
- The chance to become part of a highly professional and dynamic team.
- Unparalleled personal and professional growth, aligning with our long-term objective to nurture the next generation of leaders.
How To Apply
Interested and qualified candidates should:
Click here to apply online
