Sales and Business Development Manager at Air Peace Ltd

Location: Lagos

Department: Sales and Business Development
Reports to: Chief Commercial Officer

Role Descriptions

1. The Sales and Business Development Manager will be responsible for driving revenue growth through strategic sales initiatives, fostering key partnerships, and identifying new business opportunities within the aviation industry.
2. It will play a critical role in expanding our market presence, increasing sales revenue, and strengthening customer relationships.
3. Develop, implement, and direct Sales and Business management processes to maximise & optimise route revenues and profitability.
4. Maximise business opportunities through a combination of accurate analysis and forecasting to determine optimal capacity allocation and demand management.
5. Identify business growth priorities and ensure that Network Planning activities are delivered in such a way as to add maximum value to the business.
6. Drive the Sales and Business Development team to ensure maximised revenue for Air Peace from Airport Sales, Travel Agencies and Corporate Sales.
7. Develop and drive the development and delivery of an optimal network plan that ensures sustained growth and profitability.

Job Responsibilities
Responsibilities include, but are not limited to:

1. Develop and execute comprehensive sales strategies to achieve revenue targets and market expansion objectives.
2. Identify and pursue new business opportunities through proactive prospecting, networking, and lead generation activities.
3. Cultivate and maintain strong relationships with key clients, travel agencies, corporate accounts, and industry stakeholders to maximise sales opportunities.
4. Lead negotiations and contract discussions with customers to secure profitable business deals and partnerships.
5. Analyse market trends, competitor activities, and customer feedback to identify areas for improvement and strategic growth.
6. Collaborate with cross-functional teams, including Commercials, Marketing, Operations, and Finance, to develop tailored solutions and offerings to meet customer needs.
7. Prepare and deliver compelling sales presentations, proposals, and pitches to prospective clients, showcasing the value proposition of our airline services.
8. Monitor and evaluate sales performance metrics, track progress against targets, and provide regular reports and analysis to senior management.
9. Stay updated on industry trends, regulatory changes, and emerging market developments to inform strategic decision-making and business planning.
10. Represent the company at industry events, conferences, and trade shows to promote brand awareness and establish strategic partnerships.
11. Provide input and participate in the identification and development of new business opportunities for Revenue growth.
12. Participate in APL’s revenue budget process to ensure Revenue projections are optimal and in line with historical and projected trends.
13. Evaluate and recommend appropriate Revenue Management systems to enhance productivity, efficiency and maximisation of revenue.
14. Lead, develop and coach the sales and business development team to support key financial goals.
15. Drive an increase in operating efficiency and utilisation of resources for revenue growth.
16. Improve sales and marketing processes directly via the website, Call Centre, Sales Agents and indirectly via Tour Operators, General Sales Agents (GSA) and Global Distribution Systems (GDS).
17. Provide inspiring and energising leadership to the team through coaching, people development and succession plans.
18. Active input in the development of corporate strategies.-Contribute to the development of a culture of continuous improvements.
19. Manage departmental budget to meet strategic and operational business plans of the company.
20. Assist in embedding a commercial, client service-focused approach to all business processes and activities, while ensuring all statutory obligations are met.

Job Specification (Key Result Areas)

1. Reports indicate incremental revenue from higher yields and improved Load factors.
2. Pricing strategy for all markets with monthly reports on targets vs achieved.
3. 100% accurate display of tariffs and Sales Volume.
4. Regular reports on the performance of pricing strategic actions.
5. Incremental revenue & growth in APL’s partnerships (Corporate clients, Travel Agencies)
6. The annual Revenue budget plan with well-analysed average fares and capacity forecasts.
7. Improved automation of the Revenue Management processes.
8. The monthly overhead report below or the meeting set targets on expenditure.
9. Accurate filing and distribution of all fares, visible to all distribution channels.

Job Requirements

1. Bachelor’s Degree in Business Administration, Marketing, or related field; MBA or equivalent qualification preferred.
2. Proven track record of success in sales and business development roles within the airline or aviation industry, with a minimum of [10] years of experience.
3. Strong understanding of airline industry dynamics, market trends, and competitive landscape.
4. Demonstrated ability to generate leads, negotiate contracts, and close deals to achieve revenue targets.
5. Exceptional communication, negotiation, and interpersonal skills, with the ability to build rapport and trust with clients and partners.
6. Strategic thinker with analytical mindset and problem-solving capabilities.
7. Results-driven, self-motivated individual with a sense of urgency and ability to work under pressure.
8. Proficiency in CRM software, Microsoft Office suite, and other relevant sales and marketing tools.
9. Willingness to travel domestically and internationally as required.
10. Ability to multitask and remain calm under pressure, especially during peak hours or intense situations.
11. Exceptional customer service, verbal, and written communication, and conflict resolution skills.
12. Strong coaching and leadership skills, ability to motivate employees.
13. Experience working in a team-oriented, collaborative environment.
14. Dynamic forward thinker who can anticipate industry trends and mastermind innovative solutions.
15. Ability to work effectively across organisational departments and functions to achieve strategic goals.
16. Familiarity with modern aviation-related technologies and practices.
17. Self-motivated, with excellent time management and proven analytical abilities.
18. Ability to effectively prioritise and execute tasks in a high-pressure environment, and present ideas in a user-friendly language.

How to Apply
Interested and qualified candidates should send their CV to: careers@flyairpeace.com using “Sales and Business Development Manager” as the subject of the email.

Note: Only qualified candidates will be shortlisted.