Overview
The Concept Group is a holding company for companies established in 1992. Subsidiaries under the Group include Rosabon Financial Services – Nigeria’s Leading Financial Intermediary and Equipment Leasing Company, Concept Nova – Bespoke Enterprise IT Solutions Company, Percy Aitkins – Bureau De Change.
- Job Position: SEO Growth Specialist
- Job Location: Lagos
Job Responsibilities
- Develop optimization strategies that increase the company & search engine results rankings
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Optimize copy and landing pages for search engine optimization
- Perform ongoing keyword research and implementation including discovery and expansion of SEO
- Keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its subsidiaries
- Preparing detailed strategy reports
- Research and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
Job Requirements
- BS / MS Degree in a Quantitative, Test-driven field
- At least 3 years work experience proven SEO & SEM experience – will be asked to provide examples of your work and the results achieved by actions
- Up-to-date with the latest trends and best practices in SEO and SEM
- Must possess knowledge of experience design, brand development, interactive commerce, social platforms, and the creative/design process
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Comfortable analyzing high volumes of data on a daily basis
- Ability to prioritize/re-prioritize multiple projects and/or deadlines in a fast-paced and constantly shifting work environment
- Highly organized and attentive to detail
- Experience with A/B and multivariate experiments
- Proven SEM experience managing PPC campaigns
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Understanding of search engine algorithms and ranking methods
- In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.)
How to Apply
Interested and qualified candidates should:
Click here to apply online
