Overview

WorQulture is an instructional design company specialised in developing systems, processes and learning that encourage employee development and productivity.

Job Position: YouTube Channel Manager & Content Optimisation Specialist
Location: Lagos (Remote)

Job Summary

We are looking for a creative, results-driven, and proactive YouTube Channel Manager & Content Optimisation Specialist to take ownership of our YouTube presence.

This role requires someone with strong experience in YouTube SEO, content optimisation, and lead generation strategies.

You will manage the end-to-end process of video uploads, clip extraction, short-form content repurposing, and channel growth, while ensuring our content drives measurable results by increasing engagement and generating qualified leads through our lead magnet.

Job Responsibilities
Channel Management & Growth:

  1. Oversee the full management of our YouTube channel, ensuring consistent brand voice, quality, and performance.
  2. Monitor analytics and KPIs to track progress and optimise performance.
  3. Implement strategies to grow subscribers, increase views, and boost audience engagement.

Video Optimisation & Uploading:

  1. Upload and schedule videos, ensuring proper formatting, thumbnails, titles, tags, and playlists for maximum reach.
  2. Write compelling descriptions, captions, and calls to action aligned with our brand and marketing goals.
  3. Apply SEO best practices to improve video rankings and discoverability.

Content Repurposing:

  1. Review long-form videos and identify high-impact moments to repurpose into shorter clips.
  2. Create and upload YouTube Shorts to attract new audiences and boost visibility.
  3. Ensure all content is formatted appropriately for multiple devices and viewing styles.

Lead Generation:

  1. Strategically promote our lead magnet within videos, descriptions, and pinned comments.
  2. Collaborate with the marketing team to align YouTube efforts with wider business goals.
  3. Drive measurable lead growth from YouTube traffic.

Creative Input & Initiative:

  1. Take initiative in suggesting new video ideas, campaigns, and growth strategies.
  2. Stay up-to-date with YouTube trends, algorithm changes, and competitor activities.
  3. Continuously innovate ways to engage viewers and convert them into leads.

Qualifications & Skills

  1. Proven experience managing and growing YouTube channels.
  2. Strong knowledge of YouTube SEO, video optimisation, and analytics tools.
  3. Demonstrated ability to repurpose content into engaging short-form formats (e.g., YouTube Shorts).
  4. Experience with lead generation strategies and integrating marketing funnels into YouTube content.
  5. Excellent writing and communication skills for compelling video descriptions, titles, and captions.
  6. Creative mindset with the ability to think strategically and innovatively.
  7. Self-starter who takes initiative, solves problems independently, and meets deadlines.
  8. Understanding of our brand, mission, and audience (willingness to learn deeply).

What We Offer

  1. Opportunity to own and grow a core digital channel for our brand.
  2. A flexible, creative, and collaborative working environment.
  3. Clear performance metrics tied to channel growth and lead generation.
  4. Competitive compensation with potential performance-based bonuses.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Marketing, Social Media