Overview
QuickCheck is a Nigerian Fintech Startup with the mission of becoming the one-stop platform for micro-entrepreneurs and small business owners to solve their financial needs. Branchless. Responsible. QuickCheck leverages artificial intelligence to build an app-based product that has been downloaded by more than 2.5 Million people. It has processed over 5 Million micro-credit applications. A Dream Team of 120+ people, from multiple locations around the world, hustling everyday to make our crazy vision a reality – and won’t rest until our app is used everyday by millions of entrepreneurs!
Job Position: Performance Marketing Lead
Job Location: Remote
Job Responsibilities
- Identify target customer personas and work with relevant stakeholders to develop a thorough understanding of the target markets and customer personas;
- Strategize, plan and execute marketing campaigns across all existing acquisition channels, including Google, Facebook, Twitter and other experimental ad platforms;
- Ideate, plan, and carry out channel experiments to hunt for new acquisition channels with higher efficiency, including offline channels;
- Identify all marketing touchpoints throughout the customer journey; develop a full-funnel marketing plan and set up experiments based on the plan;
- Strategize, plan and execute ASO actions and continuously experiment to improve ASO performance on Google Play;
- Work with the growth analyst to develop reporting dashboards for effective marketing budget and efficiency monitoring.
Job Requirements
- Minimum of 5 years of hands-on experience in full-funnel marketing for mobile apps – from acquisition to reactivation – including display advertising, native, and social media; Google and Facebook ad platforms are a must; Google Play ASO highly valued;
- Strong understanding of performance marketing metrics such as CTR, CPA, etc. and core performance marketing methodologies such as channel attribution methodologies;
- Analytical mindset and discipline with A/B testing science and methodologies;
- Use of attribution platforms such as Adjust, Appsflyer or alike is highly valued;
- Strong empathy and experience with developing customer persona from scratch;
- Experience with drawing customer journey maps;
- Excellent command of English and communication skills (including presentation skills)
- Creative and not afraid to do things differently.
Benefits and Perks
- Be part of an international team
- Modern and cool office, Silicon Valley style 😎
- High degree of autonomy, flat hierarchy, open communication and get shit done attitude
- Pension, Life, and health insurance schemes
- Flexible working hours
- Possibility of remote working depending on the role
How to Apply
Interested and qualified candidates should:
Click here to apply online