Overview

Plistbooking.com is a Lekki-based Nigerian online vacation rental booking and real estate marketplace that t leverages technology to empower Nigerians to purchase or rent their dream homes as well as monetize their spaces, passions, and talents to become hospitality entrepreneurs. We are growing rapidly, and our goal is to become the largest firm nationally by offering hotels and homeowners advanced and technology enabled services with higher revenues at lower cost.

Job Position: Marketing Lead

Job Location: Lekki (Ikate), Lagos

Job Description

  1. Lead all aspects of executing online and offline performance-based marketing strategies to continuously generate Customer and Partner leads across all platforms.
  2. Lead the development of companywide content and social media management standards, policies, and rules of engagement.
  3. Lead all companywide Search Engine Optimization (SEO) Related Initiatives across all platforms.

Job Responsibilities

  1. Ensure top organic search ranking positions (SEO) across all platforms.
  2. Create, Manage, regularly review, and optimise Ad campaigns (SEM) across all platforms.
  3. Develop, manage, and optimise marketing campaigns (Email, Newsletters, drip campaigns, loyalty campaigns, etc.) and marketing automation strategy.
  4. Manage Google Analytics to track and measure all marketing campaigns.
  5. Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Mobile, Blog) and recommend optimisation action plans.
  6.  Conduct regular conversion rate optimisation audits to improve conversion rates across the brands’ digital channels and assets.
  7. Mentor and provide training to all staff throughout the organization on best practices for creating, managing, monitoring, and developing content across all platforms.
  8. Build and manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and other relevant channels.
  9. Collaborate with designers and external influencers and industry experts to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned assets and consistent with our marketing strategies (including blog posts, whitepapers, case studies, videos, webinars, infographics, etc.).
  10. Ensure that all content across all platforms is compliant with copyright and data protection laws.
  11. Perform other duties as assigned.

Job Requirements

  1. A Degree in the Marketing or other relevant field.
  2. Minimum of 3 years hands-on experience in a similar role.

Competencies / Skills:

  1. Proficient in spoken and written English
  2. Exceptional Creativity and Innovation
  3. Excellent copywriting skills
  4. Google Ads Search and Display certified.
  5. Social Media Marketing Certified
  6. Google Tag Manager Experience
  7. Experience with digital publishing and generating traffic and leads for new business.
  8. Critical thinking and problem-solving skills
  9. Excellent graphic and Video design skills
  10. Proficiency in Marketing Automation Platforms, Microsoft Office Suites, and CRM.

Behavioural Qualities / Other Competencies:

  1. Excellent attention to details
  2. High level of professionalism and work ethics
  3. Proactive identification and elimination of inefficiencies
  4. Goal, quality and excellence orientation
  5. Ability to translate objectives into everyday activities
  6. Ability to solve problems, continuously improve and adapt the ideas of others
  7. Passionate, enthusiastic and inquisitive with strong appetite for growth.

Salary
N150,000 – N200,000 / month.

Application Deadline
1st March, 2024.

How to Apply
Interested and qualified candidates should send their accompanying Cover Letter and CV to: jobs@propertylisthub.com and copy: wkwamina@plistbooking.com using the Job Title as the subject of the mail.

Note

  • Before you apply, please take note of the following, have you met all the requirements as detailed below:
    • Can you Commute to location? Yes
    • Marketing Lead: 3 Years
    • Travel & Tourism Industry: 1 year.
    • Online Platform: 1 year
    • Digital marketing: 5 years
    • Brand Marketing: 6 years
    • Content Management (Writing Content, Videos, Images etc.): 5 years
    • SEO: 3 years
    • SEM: 3 years
    • PPC: 3 years
  • Any application without a cover letter will be rejected.

Tagged as: Business Development, Marketing, Sales