Blucolar Africa is a Software development company that strives to make a difference with ethics and creativity while providing the best services and digital solutions within West Africa and beyond.

Job Position: Digital Marketing Officer

Job Location: Lagos

Job Responsibilities
Digital Campaign Management:

  1. Develop, implement, and optimize digital marketing campaigns across various channels, including social media, email, SEO, SEM, and display advertising.
  2. Collaborate with clients to understand their goals and tailor digital strategies to meet their specific needs.

Content Creation and Management:

  1. Create compelling and engaging content for digital platforms.
  2. Collaborate with our creative team to ensure content aligns with client objectives and brand messaging.

Social Media Management:

  1. Manage and grow clients’ social media presence.
  2. Devise and execute social media strategies to enhance brand awareness and engagement.

SEO and SEM:

  1. Conduct thorough keyword research and optimize content for search engines.
  2. Oversee paid advertising campaigns, analyze performance metrics, and provide actionable insights for improvement.

Email Marketing:

  1. Develop and execute effective email marketing campaigns.
  2. Optimize email strategies to enhance open rates, click-through rates, and overall campaign performance.

Analytics and Reporting:

  1. Monitor key performance indicators (KPIs) and generate detailed reports on campaign effectiveness.
  2. Provide clients with insights and recommendations based on data analysis.

Client Collaboration:

  1. Build strong relationships with clients, understanding their business objectives and ensuring our digital strategies align with their overall marketing goals.
  2. Collaborate with internal teams to deliver cohesive and integrated marketing solutions.

Job Requirements

  1. Bachelor’s Degree in Marketing, or a related field.
  2. Proven experience as a Digital Marketing Specialist in a marketing agency setting.
  3. In-depth knowledge of digital marketing channels, tools, and best practices.
  4. Proficient in SEO, SEM, social media management, and email marketing.
  5. Analytical mindset with a data-driven approach to decision-making.
  6. Exceptional written and verbal communication skills.
  7. Creative thinker with the ability to generate innovative ideas (very critical).

Application Deadline
8th January, 2024.

How to Apply
Interested and qualified candidates should send their CV to: mabel@blucolar.com using the Job Title as the subject of the mail.

Tagged as: Business Development, Marketing, Sales, Social Media