Marketing Professional at Picadailys Services Nigeria Limited

Overview

We are all-in-one stop destination mobile app that revolutionizes brand engagement, empowers members through gamified tasks, and offers seamless financial services, all in one place. With PICADAILYS, your everyday interactions with brands become rewarding adventures, and managing your finances is as easy as a tap of your finger.

Job Position: Marketing Professional

Job Location: Rivers, Port harcourt

Job Description

• We are seeking a creative and results-driven Marketing Professional to join our dynamic team and play a key role in promoting our online app. As a Marketing Professional, you will be responsible for developing and implementing effective marketing strategies to increase user acquisition, engagement, and retention. Your expertise will contribute to the success of our app by driving brand awareness, generating leads, and optimizing conversions through various digital marketing channels.

Job Responsibilities

1. Develop and execute comprehensive marketing plans to drive user acquisition, engagement, and retention for the online app.
2. Conduct market research to identify target audiences, market trends, and competitor analysis to refine marketing strategies.
3. Implement digital marketing campaigns across various channels, including social media, email marketing, content marketing, SEO, SEM, and mobile app advertising.
4. Create compelling and engaging content for social media platforms, blogs, website, and other marketing channels to attract and engage users.
5. Monitor and analyze key performance indicators (KPI) to measure the effectiveness of marketing campaigns and identify areas for improvement.
6. Collaborate with the design and content teams to develop visually appealing and persuasive marketing materials, including graphics, videos, and landing pages.
7. Identify strategic partnerships and sponsorship opportunities to increase app visibility and expand user reach.
8. Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing to ensure the app remains competitive in the market.
9. Collaborate with cross-functional teams, including product development, sales, and customer support, to align marketing efforts with overall business objectives.
10. Track and manage marketing budgets, ensuring efficient allocation of resources to maximize return on investment (ROI).

Job Requirements

1. Bachelor’s degree in Marketing, Business Administration, or a related field.
2. Proven experience as a Marketing Professional, preferably in the digital marketing or mobile app industry.
3. Solid understanding of digital marketing concepts, including SEO, SEM, social media marketing, content marketing, and email marketing.
4. Proficiency in using marketing tools and platforms, such as social media management tools, Google Analytic, email marketing software, and marketing automation platforms.
5. Strong analytical skills to track campaign performance, generate insights, and make data-driven decisions.
6. Excellent communication and creative thinking skills to craft compelling marketing messages and engage target audiences effectively.
7. Self-motivated and proactive with a passion for staying updated on industry trends and emerging marketing technologies.
8. Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
9. Experience with app store optimization (ASO) and mobile app user acquisition strategies is a plus.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Tagged as: Business Development, Marketing